Full screen

Share

Show pages

Understand the shape of change
We use S-Curves to understand the life cycle of an emerging trend or issue.
S-CURVES
Want to make interactive content? It’s easy in Genially!

Over 30 million people build interactive content in Genially.

Check out what others have designed:

Transcript

S-CURVES

We use S-Curves to understand the life cycle of an emerging trend or issue.

Understand the shape of change

Time

Prevalence of Trend or Issue

-----------------------------

---------------

Framing

Advancing

Resolving

Apply the S-Curve to understand change

Click to discover the sources of information for each phase on the S-Curve.

Leading-edge consumers Radicals, scientists Creatives, poets

Specialist journals and websites

Layperson’s magazines Websites, documentaries Social media

Newspapers Mainstream media

Legal disputes

Government institutions Received wisdom

Time

Prevalence of Trend or Issue

-----------------------------

---------------

Framing

Advancing

Resolving

Explore a real-life S-Curve

Click on the S-Curve to map the rise of Facebook from its inception to where it is today.

2003: Originally a "hot or not" game for Harvard students

2006: In a first move, the platform was made available to high school students

2008: Facebook launches the iPhone app also competing in the mobile market

2016: Facebook marketplace opens, extending its offer

2018: Legal concerns were raised when Cambridge Analytica uses Facebook to influence millions of people

2018-2019: EU introduces GDPR regulation to better protect its citizens

Next page

genially options