S-Curves
LIP
Created on June 2, 2022
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Transcript
S-CURVES
We use S-Curves to understand the life cycle of an emerging trend or issue.
Understand the shape of change
Time
Prevalence of Trend or Issue
-----------------------------
---------------
Framing
Advancing
Resolving
Apply the S-Curve to understand change
Click to discover the sources of information for each phase on the S-Curve.
Leading-edge consumers Radicals, scientists Creatives, poets
Specialist journals and websites
Layperson’s magazines Websites, documentaries Social media
Newspapers Mainstream media
Legal disputes
Government institutions Received wisdom
Time
Prevalence of Trend or Issue
-----------------------------
---------------
Framing
Advancing
Resolving
Explore a real-life S-Curve
Click on the S-Curve to map the rise of Facebook from its inception to where it is today.
2003: Originally a "hot or not" game for Harvard students
2006: In a first move, the platform was made available to high school students
2008: Facebook launches the iPhone app also competing in the mobile market
2016: Facebook marketplace opens, extending its offer
2018: Legal concerns were raised when Cambridge Analytica uses Facebook to influence millions of people
2018-2019: EU introduces GDPR regulation to better protect its citizens