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"Eco-friendly toys"

MA Marketing, Advertising and PR
Vendona Krasniqi

NEW PRODUCT DEVELOPMENT PRESENTATION  

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"Eco-friendly toys"

MA Marketing, Advertising and PRVendona Krasniqi

Start!

NEW PRODUCT DEVELOPMENT PRESENTATION

5-Launching

1- Product Description

2- Concept Statement

6- Distribution

3- Value Proposition

4- Customer Segments

7- VS

Table of content

Product description

01

The toys will be made with: sustainable wood,water- based colors no artificial aroma The shapes will be : sticks, cube and rings. Height: sticks 8-15cm, cube 1.5-4 cm, rings 2-4cmPrice: 12.99 €Unbreakable ✔ Natural Texture ✔Soundless ✔ No blinking light effects ✔Aesthetic design ✔Timeless✔ Durable ✔Flexible ✔ Safe-no choking hazards ✔

Eco-friendly Toy

“To mothers who want to see their child to successfully grow and develop in a quality environment, we offer eco-toys in a variety of blocks, made of sustainable wood and water based colors that are chemical free. Our eco-toy will spark the joy to every girl and boy!”

Concept Statement

It is profitable to both the customer and company

It is framed from the customer's perspective

It can deliverour capabilities

It aligns with our strategy

It is measurable& communicable

It is sustainable

VALUE PROPOSITION

Eco-toy for lifetime joy

Need for statusNew trends

Higher education25,000-30,000 per year

-45+ women-Athens, Crete and Larissa.

-35-45years old women-Thessaloniki

Customer Segments

  • Star Channel, Thessaloniki Zoo-90, 8 and Athens Sfera 102, 2.
  • Print Advertising
  • Sales Promotion (a sticker collection notebook, discounts for recycling)
  • Social Media Marketing
Facebook, Instagram, Twitter#eco-toyforlifetimejoy

IMC CAMPAIGN

  • September
  • National Distribution

Distribution

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