NPD
Anduene Halimi
Created on May 31, 2022
Over 30 million people build interactive content in Genially.
Check out what others have designed:
3 TIPS FOR AN INTERACTIVE PRESENTATION
Presentation
RACISM AND HEALTHCARE
Presentation
BRANCHES OF U.S. GOVERNMENT
Presentation
TAKING A DEEPER DIVE
Presentation
WWII TIMELINE WITH REVIEW
Presentation
SPANISH: PARTES DE LA CASA WITH REVIEW
Presentation
QUOTE OF THE WEEK ACTIVITY - 10 WEEKS
Presentation
Transcript
"Eco-friendly toys"
MA Marketing, Advertising and PRVendona Krasniqi
Start!
NEW PRODUCT DEVELOPMENT PRESENTATION
5-Launching
1- Product Description
2- Concept Statement
6- Distribution
3- Value Proposition
4- Customer Segments
7- VS
Table of content
Product description
01
The toys will be made with: sustainable wood,water- based colors no artificial aroma The shapes will be : sticks, cube and rings. Height: sticks 8-15cm, cube 1.5-4 cm, rings 2-4cmPrice: 12.99 €Unbreakable ✔ Natural Texture ✔Soundless ✔ No blinking light effects ✔Aesthetic design ✔Timeless✔ Durable ✔Flexible ✔ Safe-no choking hazards ✔
Eco-friendly Toy
“To mothers who want to see their child to successfully grow and develop in a quality environment, we offer eco-toys in a variety of blocks, made of sustainable wood and water based colors that are chemical free. Our eco-toy will spark the joy to every girl and boy!”
Concept Statement
It is profitable to both the customer and company
It is framed from the customer's perspective
It can deliverour capabilities
It aligns with our strategy
It is measurable& communicable
It is sustainable
VALUE PROPOSITION
Eco-toy for lifetime joy
Need for statusNew trends
Higher education25,000-30,000 per year
-45+ women-Athens, Crete and Larissa.
-35-45years old women-Thessaloniki
Customer Segments
- Star Channel, Thessaloniki Zoo-90, 8 and Athens Sfera 102, 2.
- Print Advertising
- Sales Promotion (a sticker collection notebook, discounts for recycling)
- Social Media Marketing
IMC CAMPAIGN
- September
- National Distribution
Distribution
Thank you for your attention! Do you have any questions?