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Transcript

Can social networks help a business grow?

ETLV

Characterization

Type of organisation
Private company
Aims and objectivesProfit
Nature of business activityMarchandising business
Resources- Human: an employee
- Financial: profits from sales
- Material: shop
- Integible: website, notoriety
Scope of action
International
Nationality
French
ActivitySale and manufacture of stainless steel jewellery
Purpose
Financial and economic goals: to make a profit to ensure its continuity
Size
Micro
IndustryTertiary

Internal diagnosis

Strengths
Weaknesses

- Work-study student

- Shop

- Strong increase in sals

- Large number of subscribers

- New collection regularly

- Website

- No branding

- Not famous


External diagnosis

Opportunity
Threat

- Reaches large numbers through networks

- Stainless steel market on the rise

- Legal problem

- New entrant arrival