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Transcript

PRESENTATION

culture

disney

  1. Presentation of the company
  2. Problematic

presentation of disney

- Cult characters, princess, Mickey, Donald...

- 12 Amusement parks
- Private company
- Generate profit and be sustainable
- Cast members

- American company

- Created in 1923
- Created by Walt Disney
- Movies, toys, amusement parks

problematic

02

What are the values that make up Disney's corporate culture?


- Definition of corporate culture

- Set of values, myths, rites, taboos, signs
- Synonymous with dreams and magic
- "we continue to move forward"
- 4 keys: safety, courtesy, shows, efficiency
- New key: Inclusion

- Disney tradition by walt disney
- "You are the magic"
- Pillar of non-discrimination
- Conclusion
- Multitude of values
- Big family

THANKS!