Disney corporate culture
Mélina Durand
Created on May 13, 2022
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Transcript
PRESENTATION
culture
disney
- Presentation of the company
- Problematic
presentation of disney
- Cult characters, princess, Mickey, Donald...
- 12 Amusement parks
- Private company
- Generate profit and be sustainable
- Cast members
- American company
- Created in 1923
- Created by Walt Disney
- Movies, toys, amusement parks
problematic
02
What are the values that make up Disney's corporate culture?
- Definition of corporate culture
- Set of values, myths, rites, taboos, signs
- Synonymous with dreams and magic
- "we continue to move forward"
- 4 keys: safety, courtesy, shows, efficiency
- New key: Inclusion
- Disney tradition by walt disney
- "You are the magic"- Pillar of non-discrimination
- Conclusion
- Multitude of values
- Big family
THANKS!