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Zation x spacex

SOPHIE CALVET, KARINA ALDUNGAROVA, SAMI BAIDADA & CARLOS BONNEVILLE

event briefing

"FROM YOUR DREAMS TO ZATION"

27th of September - 1st of October 2022

Barcelona

The company

CONTEXT

EVENT FLOW

MARKETING & COMMUNICATION PLAN

SERVICES

INDEX

FINANCIALS

ZATION AGENCY

I

CARLOS BONNEVILLE

SAMI BAIDADA

KARINA ALDUNGAROVA

SOPHIE CALVET

ZATION TEAm

Email: lorem@ipsum.dolor

Email: lorem@ipsum.dolor

Email: lorem@ipsum.dolor

Email: lorem@ipsum.dolor

Email: lorem@ipsum.dolor

WHO ARE WE ?

MEETINGS

INCENTIVES

CONVENTIONS

EXHIBITIONS

Precious Collabor’Zation

Be in
Z’action

Go to Unexpecti’Zation

CONTEXT

II

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SPACEX OVERVIEW

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About Space x

Location

GOALS

  • Founded in 2002 by Elon Musk
  • American aerospace company
  • Helped in the era of commercial spaceflight

  • Headquarter : Hawthorne, California
  • Launch facilities : Florida & California

  • To revolutionize the aerospace industry
  • Make spaceflight more affordable

THE REASON WHY

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RECORD OF LAUNCH

EXTENDING MARKET

future projects

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STRATEGIC GOALS

Elon Musk is planning to launch over
36 spaceships in space.

  • Events taking place in North America
  • Objectif : Extend borders to Europe


  • European market : Influence on the spatial conquest

  • Unforgettable experience !
  • Mutual Exchange
  • Motivation Source

event objectives

LOCATION

TOPIC

GUESTS

DATE

BUDGET

BARCELONA, Spain

Astronomy & Fashion

  • 200 members from SpaceX

  • 100 members from us (potential investors, field professionals)

  • 300 attendees in Total

27th of September until the
1st of October 2022

  • 1.000 €/Pax


  • Total : 300.000 €

general conditions

Aims:

  • Have a professional atmosphere (Mutual Exchange)
  • Corona safety measures in place
  • WI-FI included
  • Expected: 300 pax

The gala dinner:
  • Memorable experience
  • Fully decorated at the theme
  • High expectation for wine & food

SPACEX Taking in charge

  • Ticket Flights for the 200 attendees

  • Hotel for their 200 attendees

  • Photographer & Cameraman

  • Internal Communication & Marketing for the 200 attendees

event flow

IV

overview

5 Days
4 nights

Conferences
meetings
Meet & greet

Activities
(ex: TOURS, WORKSHOPs)

fashion walk

27/09/22 - 01/10/22

discover MORE

Program

27th of September

28th of September

Arriving Day

Check In / Free Time

Conferences / Presentation

Activity One to One

Welcome Drink

The Observatory Fabra of Barcelona

  • Private Tour
  • Special guide

Program

29th of September

Morning

Evening

Conferences / Presentation

  • Green Salon Jardin

Meet & Greet with Elon Musk

  • the Salon Garden

Fashion Walk

Cocktail Party

Program

30th of September

Workshop

City Tour

T-shirt Branding by NorthFace

  • 5 groups /15 pax - 10h-11h30 (Group 1)
  • 5 groups /15 pax - 11h30-13h (Group 2)
  • 5 groups /15 pax - 14h30-16h (Group 3) - On Tour in the morning
  • 5 groups /15 pax - 16h-17h30 (Group 4) - -//-


Being Creative - Building Rocket

  • 5 groups /15 pax - 10h-11h30 (Group 2)
  • 5 groups /15 pax - 11h30-13h (Group 1)
  • 5 groups /15 pax - 14h30-16h (Group 4) - On Tour in the morning
  • 5 groups /15 pax - 16h-17h30 (Group 3) - -//-


City Tour - Morning

  • 3 buses
  • 1 bus / 55 Pax
  • 150 pax in Total


City Tour - Afternoon

  • 3 buses
  • 1 bus / 55 Pax
  • 150 pax in Total


¨ Total 3h Tour ¨




Program

30th of September

GALA Dinner

Main stage:

  • Projector
  • DJ set
  • The orchestra

At their arrival

  • Goodies will be distributed


Catering

  • 3 course meal
  • Tables
    • White tablecloths
    • Color compositions
    • Bouquets of flowers
    • Card names


Thematic PhotoBooth

  • Souvenir
  • Unforgettable event

Dragon V-2 rocket

  • 2-meter model

  • Balloon Solar system
  • Star Balloons

Program

First Class Flight

1st of October

Additional Stay

Check Out Hotel

Implementation rooms

Conference

Gala dinner

Green Salon Jardin

Green Salon Jardin

SERVICES

III

ACCOMODATION

  • Hosted the 1992 Olympic Games
  • Location of the Fashion walk

FAIRMONT DELUXE

30m2, Privileged views of the city & Royal Polo Club, Sofa, 48’ television, large work desk

hotel features:

  • Americanized brand: Total security & well known
  • Offers all the amenities
  • Variety of meeting & event facilities
  • Modern Technology
  • Full capacity for all clients
  • Impeccable service & world-class dining

Distance to main attractions

  • Sagrada Familia 6Km
  • Park Güell 8km
  • Tibidabo 11km
  • Plaça d’Espanya 6km
  • Metro
  • Bus
  • Tramway : Zona Universitaria station
  • Airport : 10 km - 15 min drive

CATERING

Coffee Break

Lunch Break

CATERING

Cocktail

Gala Dinner

TRansportation

MARKETING & COMMUNICATION

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TIMELINE

TIMELINE

TIMELINE

TIMELINE

BRANDING & GOODIES

Tote Bags for all attendees

Pen w/ event name

  • Included in the Tote Bag

Notebook w/ event name

  • Included in the Tote Bag

Lanyards

  • For staff
  • Eco-friendly recycled PET material
  • Soft ribbed fabric

T-shirt Branding

Nougat

  • Local Gastronomy
  • Included in the Tote Bag

Bottle of Water

  • Included in the Tote Bag

SIGNAGE

ROLL UPS

Wayfinding Banners

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save the date

email confirmation

instagram post

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Form allergies

pre-event




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media

backstage

goodies

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Guide Program

ON SITE

Hashtags

  • Posts & stories on social media
  • The guests will be able to tag us
  • Increase the reach & the recognition

Fashion walk

  • Broadcasted live on Instagram

Pictures/Videos

  • Interesting highlights
  • Behind the scenes
  • CatWalk backstage

Guide

  • Leaflet of the program & advises
  • Each guests will receive one (with program & tips)

Branded Welcome Pack

  • Tote bag
  • Notebook
  • Pen
  • Nougat
  • Bottle of water

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feedback

press

social media

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website

post SITE

Email

  • Thanking email
  • Recommendation, comments
  • Google Forms w/ 5 questions: About our services & what could be improved

Journalists & Clients

  • Publish in articles w/ our mention
  • Caption: “Fashion Walk in Fairmont Barcelona, created by Zation Agency”

Website

  • Pictures of this event,
  • Explanation of the event
  • Creation of a movie



Collaboration

  • Product launching of the new collection
  • Mentioning us in the fashion show


Communication

  • Linkedin & Twitter
  • Instagram & Facebook


Objectif

  • Share our experience
  • Create curiosity

Financials

VI

Part I

Part II

Part III

RECAP. of all services

THANK you!