Zation Agency
Carlos Bonneville
Created on May 13, 2022
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Transcript
event briefing
"FROM YOUR DREAMS TO ZATION"
The company
CONTEXT
EVENT FLOW
MARKETING & COMMUNICATION PLAN
SERVICES
INDEX
FINANCIALS
ZATION AGENCY
I
CARLOS BONNEVILLE
SAMI BAIDADA
KARINA ALDUNGAROVA
SOPHIE CALVET
ZATION TEAm
Email: lorem@ipsum.dolor
Email: lorem@ipsum.dolor
Email: lorem@ipsum.dolor
Email: lorem@ipsum.dolor
Email: lorem@ipsum.dolor
WHO ARE WE ?
MEETINGS
INCENTIVES
CONVENTIONS
EXHIBITIONS
Precious Collabor’Zation
Go to Unexpecti’Zation
CONTEXT
II
SPACEX OVERVIEW
01
02
03
About Space x
Location
GOALS
- Founded in 2002 by Elon Musk
- American aerospace company
- Helped in the era of commercial spaceflight
- Headquarter : Hawthorne, California
- Launch facilities : Florida & California
- To revolutionize the aerospace industry
- Make spaceflight more affordable
THE REASON WHY
01
02
03
04
RECORD OF LAUNCH
EXTENDING MARKET
future projects
STRATEGIC GOALS
- Events taking place in North America
- Objectif : Extend borders to Europe
- European market : Influence on the spatial conquest
- Unforgettable experience !
- Mutual Exchange
- Motivation Source
event objectives
BARCELONA, Spain
Astronomy & Fashion
- 200 members from SpaceX
- 100 members from us (potential investors, field professionals)
- 300 attendees in Total
- 1.000 €/Pax
- Total : 300.000 €
general conditions
Aims:
- Have a professional atmosphere (Mutual Exchange)
- Corona safety measures in place
- WI-FI included
- Expected: 300 pax
The gala dinner:
- Memorable experience
- Fully decorated at the theme
- High expectation for wine & food
SPACEX Taking in charge
- Ticket Flights for the 200 attendees
- Hotel for their 200 attendees
- Photographer & Cameraman
- Internal Communication & Marketing for the 200 attendees
event flow
IV
overview
fashion walk
27/09/22 - 01/10/22
discover MORE
Program
27th of September
28th of September
Arriving Day
Check In / Free Time
Conferences / Presentation
Activity One to One
Welcome Drink
The Observatory Fabra of Barcelona
- Private Tour
- Special guide
Program
29th of September
Morning
Evening
Conferences / Presentation
- Green Salon Jardin
Meet & Greet with Elon Musk
- the Salon Garden
Fashion Walk
Cocktail Party
Program
30th of September
Workshop
City Tour
T-shirt Branding by NorthFace
- 5 groups /15 pax - 10h-11h30 (Group 1)
- 5 groups /15 pax - 11h30-13h (Group 2)
- 5 groups /15 pax - 14h30-16h (Group 3) - On Tour in the morning
- 5 groups /15 pax - 16h-17h30 (Group 4) - -//-
Being Creative - Building Rocket
- 5 groups /15 pax - 10h-11h30 (Group 2)
- 5 groups /15 pax - 11h30-13h (Group 1)
- 5 groups /15 pax - 14h30-16h (Group 4) - On Tour in the morning
- 5 groups /15 pax - 16h-17h30 (Group 3) - -//-
City Tour - Morning
- 3 buses
- 1 bus / 55 Pax
- 150 pax in Total
City Tour - Afternoon
- 3 buses
- 1 bus / 55 Pax
- 150 pax in Total
¨ Total 3h Tour ¨
Program
30th of September
GALA Dinner
Main stage:
- Projector
- DJ set
- The orchestra
At their arrival
- Goodies will be distributed
Catering
- 3 course meal
- Tables
- White tablecloths
- Color compositions
- Bouquets of flowers
- Card names
Thematic PhotoBooth
- Souvenir
- Unforgettable event
Dragon V-2 rocket
- 2-meter model
- Balloon Solar system
- Star Balloons
Program
First Class Flight
1st of October
Additional Stay
Check Out Hotel
Implementation rooms
Conference
Gala dinner
Green Salon Jardin
Green Salon Jardin
SERVICES
III
ACCOMODATION
- Hosted the 1992 Olympic Games
- Location of the Fashion walk
FAIRMONT DELUXE
30m2, Privileged views of the city & Royal Polo Club, Sofa, 48’ television, large work desk
hotel features:
- Americanized brand: Total security & well known
- Offers all the amenities
- Variety of meeting & event facilities
- Modern Technology
- Full capacity for all clients
- Impeccable service & world-class dining
Distance to main attractions
- Sagrada Familia 6Km
- Park Güell 8km
- Tibidabo 11km
- Plaça d’Espanya 6km
- Metro
- Bus
- Tramway : Zona Universitaria station
- Airport : 10 km - 15 min drive
CATERING
Coffee Break
Lunch Break
CATERING
Cocktail
Gala Dinner
TRansportation
MARKETING & COMMUNICATION
V
TIMELINE
TIMELINE
TIMELINE
TIMELINE
BRANDING & GOODIES
Tote Bags for all attendees
Pen w/ event name
- Included in the Tote Bag
Notebook w/ event name
- Included in the Tote Bag
Lanyards
- For staff
- Eco-friendly recycled PET material
- Soft ribbed fabric
T-shirt Branding
Nougat
- Local Gastronomy
- Included in the Tote Bag
Bottle of Water
- Included in the Tote Bag
SIGNAGE
ROLL UPS
Wayfinding Banners
01
02
03
04
save the date
email confirmation
instagram post
Form allergies
pre-event
01
02
03
04
media
backstage
goodies
Guide Program
ON SITE
Hashtags
- Posts & stories on social media
- The guests will be able to tag us
- Increase the reach & the recognition
Fashion walk
- Broadcasted live on Instagram
Pictures/Videos
- Interesting highlights
- Behind the scenes
- CatWalk backstage
Guide
- Leaflet of the program & advises
- Each guests will receive one (with program & tips)
Branded Welcome Pack
- Tote bag
- Notebook
- Pen
- Nougat
- Bottle of water
01
02
03
04
feedback
press
social media
website
post SITE
- Thanking email
- Recommendation, comments
- Google Forms w/ 5 questions: About our services & what could be improved
Journalists & Clients
- Publish in articles w/ our mention
- Caption: “Fashion Walk in Fairmont Barcelona, created by Zation Agency”
Website
- Pictures of this event,
- Explanation of the event
- Creation of a movie
Collaboration
- Product launching of the new collection
- Mentioning us in the fashion show
Communication
- Linkedin & Twitter
- Instagram & Facebook
Objectif
- Share our experience
- Create curiosity
Financials
VI
Part I
Part II
Part III
RECAP. of all services
THANK you!