Created on May 12, 2022
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presentation of Disneyland Paris
b. Corporate culture in Walt Disney
a. internal to the company
b. external to the company
1. Corporate Culture
2. the objectives
problem : How walt Disney Paris benefits from a good corporate culture ?
definition corporate culture
The enterprise value is:
source : https://corporate.disney.fr/notre-politique-rh
- the objective of this corporate culture, internally: this will give a feeling of belonging to the staff of the company
- On the recruitment side, finding qualified personnel has become extremely difficult for the park, but the American company remains one of the largest employers in France.
internal to the company
- it also helps to maintain a good image with customers and attract new customers as well
external to the company
Indeed, having a good corporate culture will allow Disney to retain its employees but also its customers.