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Transcript

BetterHealth

GmbH

Happy Me!

Agenda

  • Mission Statement
  • Current Situation
  • "Castle Vitzenburg"
  • The Idea
  • Corporate objectives
  • Market analysis
  • SWOT analysis
  • Marketing objectives and strategies
  • Budget- year 0 to 3
  • Future
  • Conclusion

Mission Statement

Happiness is the path to health!

Improve the quality of life

Healthier future

Stress-free lifestyle


  • “Good health is not something we can buy. However, it can be an extremely valuable savings account.” – Anne Wilson Schaef


  • “Physical fitness is the first requisite of happiness.” – Joseph Pilates
  • “A fit body, a calm mind, a house full of love. These things cannot be bought – they must be earned.” – Naval Ravikant

Mission Statement

Current situation

-2 million patients are treated

-different departments

-1.126 preventive and rehabilition facilities in Germany

-assist in recovery

-Mission: continue their lives in an self-determined manner

Castle Vitzenburg

Rehabilitation facility

The Idea

General Idea:

Focusing on orthopaedics

Hotel atmosphere

Services:

  • Sports therapy
  • physical therapy with massages, cold-heat or water applications
  • occupational therapy
  • psychological counseling
  • health education and nutritional counseling

Great customer service

Market segmentation

  • Sallekreis district
  • sothern Saxony Anhalt
  • Border with Thuringia and Saxony
  • 23 Nature reserves
  • 25 rehabilition clinics
  • bypass to the main roads
  • train of the deutsche bahn
  • 3 clinics in Querfurt
  • rhyolith are mined for gravel extraction
  • The Company L. Stroetmann maintains a production site

Geographics

Demographics

93.122

94.201

49.71%

50.29%

80%

40%

Average age

45,86

48,78

Future Population

Behavioral

Querfurt received 1st place in an engagement competition in 2020

the town received a price of 25.000 Euro in a nationwide competition for the project “Municipalities create diversity”

  • establish high-quality medical personnel
  • A primary focus on quality improvement
  • hotel ambience
  • High success rate
  • Excellent location
  • Convenient parking
  • strong presence in communities


  • superior location/ geographic advantage
  • good infrastructure
  • near the border of Thuringia
  • students in health care-orient to our organization
  • nature surrounding
  • local patients
  • supportive citizenship
  • Collaborate with different healthcare organizations to knowledge share

  • High nurses turnover rate
  • Bureaucracy and the need for brand culture
  • compared to other rehabilition, facility is smaller and inexperienced
  • limited service line

  • Economic or political insecurity
  • Policy and legislation changes that result in budget deficits
  • Pressure to reduce costs while meeting expectations of universal healthcare coverage
  • Patient experience challenges
  • two competitors with long traditions

Budget

Budget- year 0 to 3, 360 Million

Is it fair?

  • Improve technical and analytical skills
  • Improve a certain skill
  • Improve employee retention
  • Attract and retain the best people
  • Build High-performing teams

Learning & Growth Objectives

Internal

  • Innovative Service: efficency, effectiveness, quality health services
  • Invest a certain amount in innovation: in reserach and development
  • Customer services
  • Specific hygiene concept, medical and technical facilities
  • 24-hour nursing care must be guarnteed
  • patient catering, emergency equipment
  • special waste
  • ceaning stuff
  • working with pharmacies
  • Bulleted list

Finaces

  • Formation costs: consulting fees, legal assistance, advertising, professional traing
  • staff costs
  • IT
  • Insurances
  • extra costs

Adapt to life with disability beyond the rehab process

Regain movement, strength and endurance

Corporate Objectives

Address swallowing, feeding and nutritional needs

2

Quality treatment, "Patient friendly", respectful environment

3

1

4

Corporate Objectives 2

Patient safety

Cost reduction

Customer Service

Strategies

1

2

3

Employee Engagement Strategy

Patient satisfaction strategy

Referral Strategy

Strategies

Cost reduction strategy

Marketing Objectives

3

1

2

Brand recognition

Brand awareness

Brand presence

Marketing Objectives

Brand recognition

Hello Health!

-Identify your service

-By utilizing symbols to convey positioning

Brand Awareness

-establishing a connection between BetterHealth GmbH and our potencial audience

Education

-Inividual type of service program
-building customer loyalty
-offering free screenings
-Hand out literature about health topics
-creating emotional bond

Brand Awareness

-Using external resources

-Using guest blogging and social media platforms to make our brand visibly notable
-storytelling

-For example, postting five articles on average each month on external websites, you create a brand presence.

-emotional touch

Future Plans

-corporate with local citizen
for instance community work

-corporate with local investors
(partnership
brand growth)

-Expand the range of services (more opportunity)
- health tourism and recreation
- develop a spa town with a long tradition
- growing the brand


Conclusion

  • Connect something old with new
  • rehabilition facility -healing
affect
  • History with moderness
  • great benefit

Thanks!