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Style of Direction Rockstar Games

Junior and flavian

start

summary

01 · Characterisation of the company

06 · Business strategies

02 · Company resources

07 · Conclusion

03 · History of Rockstar

05 · Leadership style

04 · Competition

Characterisation of the company

- operates in the service sector

-American company

- subsidiary company of Take-Two

- large company based in New York

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- profit-making

- objective to produce first
person video games

- international sales

Company resources

FINANCIAL RESOURCES

2.8 billion revenues

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HARDWARE RESOURCES

powerful computer, premises and server

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INTANGIBLE RESOURCES

games licence; logo, name, software

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HUMAN RESOURCES

633 employees

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Take-Two bought Rockstar in 1998. Its main competitor is Ubisoft. The logo comes from Take-Two. The colours of the logo show the dynamism of the company. Today, the leader is Sam Housser after the departure of his brother Dan.

History of Rockstar

Competition

1986: Creation of Ubisoft
1998: Creation of Rockstar Games
2008: Output of GTA IV
2011: Output of Assassin's creed Revelation
2012: Output of Farcry 2
2013: Output of GTA V
2022: Today

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Leadership style

When big games are producted :

- 100 H / WEEK
- No extra rewards
- Director decides alone
- Director is closed minded

authoritarian management

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Born in London in 1971. He has loved technology since he was a child and now he is developer. His parents divorced when he was a child and he has been an introvert ever since.

Business and STRATEGY

Here are the fourth elements of Rockstar's collaboration strategy.

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Specialisation Strategy

Video game development

Collaboration strategy

Video game publishing

external growth

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Company takeover

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The company is specialised in one activity.

Rockstar is the world's leading video game developer, with a strategy of specialisation to create its first-person games. Employees work in a demanding environment that delivers positive results.

To conclued

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Conclusion

Microsoft

used sites

Wikipedia

Rockstar

Ubisoft

relevance of the sites