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Transcript

Activation

J'adore Dior

Le féminin absolu

Chattelard Vincent
Kuleczka Aurélien
Lebon Arthur

Presentation

Product

Publicy

Market Evolution

Team

Contact

Product presentation

Format

30ml-50ml-75ml-100ml-150ml
65€ to 192€

Face of Dior

Charlize Theron actress and international model

Fragrances

Pear, melon, magnolia, peach, jasmine and vanilla

Presentation

Creator

Calice Becker, French master perfumer release : 1999

Product

Publicy

Market Evolution

Team

Contact

Product

Product

Presentation

Publicy

Market Evolution

Team

Contact

Marketing Technics for the 3 next years

No change on the product itself.
No change on the perfume bottle

Advertising

Product

Market Evolution

Team

Contact

Publicity

Presentation

Marketing Technics for the 3 next years

New advertising contents with the same muse, need to keep Charlize Theron and themes like luxury gold and purity

Advertising

Valentine's day

Publicity

Presentation

Product

Market Evolution

Team

Contact

Mother's day

One of the most offered products at this time

Christmas

20% to 25% of the turnover of cosmetic companies during this period

One of the most offered products at this time

When should advertising be increased?

Product EVolution

Publicity

Team

Contact

Market Evolution

Presentation

Product

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Explanation of the Evolution of the perfume market in the next 3 years, in France and in the world with 5 keypoints

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According to a study by INSEE, the French spend 32% of their "physical appearance" budget on cosmetic products.

The global fragrance market reached the value of US$ 46 billion in 2019. The market could reach US$53 billion by 2025.


Size of the global fragrance market from 2013 to 2025 (in billion U.S. dollars)

The Chinese market, currently 6th, will become the 2nd largest in the world within the next few years:

A latecomer to the culture of perfume, the Chinese market, driven by its young generation, continues to demonstrate its appetite for this luxury product by revealing new expectations

The fine fragrance market is experiencing strong growth: +15% in 2020, +30% in 2021, and there is immense room for improvement, as it is estimated that only 5% of the population (in China) currently uses perfume.

Dior has understood this by choosing the island of Hainan, in southern China, to unveil its "World of Pure Beauty" pop-up.


Product EVolution

Publicity

Contact

Presentation

Product

Team

Market Evolution

Aurelien

Meet Our Team

Arthur

Vincent

Product EVolution

Publicity

Team

Presentation

Product

Contact

Process

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