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Victoria's Secret

2021/2022

Esto es un párrafo listo para contener creatividad, experiencias e historias geniales.

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@victoriassecret

@Victoria's Secret

Characterization of the business

External Diagnosis

Type of production: Goods (clothing, accessories, cosmetics, perfumery, etc.)

Lucrative: ensuring the sustainability and interests of all

Geographical scope: International (more than 190 countries)

Size: Large Enterprise

Sector: tertiary (cosmetics and clothing)

Big threat: Covid-19

Esto es un párrafo listo para contener creatividad, experiencias e historias geniales.

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The company is going through a bad patch due to COVID...

-Loss of 800 jobs

-200 job closures
- Loss of turnover

Loss

Profit

49,6 million

37,6 million

New strategy type

Esto es un párrafo listo para contener creatividad, experiencias e historias geniales.

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In order to increase the profit of the company: Strategy of differentiation

-Market for men
-Choice of different morphologies
-No longer be in the codes
-LGBT market

It's an implications of social causes

Thank you for your attention

Esto es un párrafo listo para contener creatividad, experiencias e historias geniales.

For more information :

Sohane Aït Aïssa