MOD 11 & 12: BUSINESS STORIES

GENERAL TIPS FOR NEWS

BUSINESS WRITING

NEWS VS. ADVERTISING - WHAT'S THE DIFFERENCE?

THINK BEFORE YOU WRITE

DAVID MCCULLOUGH

“Writing is thinking. To write well is to think clearly. That's why it's so hard."

JOT DOWN YOUR IDEAS FIRST

ADD STRUCTURE

BUSINESS DIFFERENCES

KNOW THE ROPES

BUSINESS WRITING CATEGORIES

BUSINESS WRITING CATEGORIES

OF GUSHY

AVOID THE TRAP

You can help avoid that kind of puff journalism by ensuring that you attribute claims made by the company. If the claims can be argued, do not present them as facts. Better still, support the claims with real-life examples.

YOU JOB IS NOT TO SUPPORT A BUSINESS

MAYBE

USING NUMBERS

TOO MANY NUMBERS WEIGH DOWN A STORY. MAKE THEM POWERFUL AND SHORT.

BE EXTREMELY ACCURATE. ONE ZERO CAN CHANGE AN ENTIRE STORY.

ONLY USE TO ILLUSTRATE AN IMPORTANT POINT

REMINDERS FOR STATS

BEWARE

BUSINESS FEATURES

CAN CROSS INTO AD ZONE

READ

LOOK TO THE FUTURE AND END

BUSINESS HISTORY LOOP

BUSINESS ENVIRONMENT

STATUS STATEMENT

OPEN

THE BUSINESS PROFILE - GERALD GROW

COMPANY BACKGROUNDS

RESEARCH

10. CHALLENGES/TRENDS

5. PROBLEMS THE FIRM HAS FACED

9. STATE OF THE INDUSTRY

8. COMPANY PHILOSOPHY

7. GOALS AND PLANS

6. SOLUTIONS

4.COMPANY HISTORY; OWNER BACKGROUND

3. OWNERSHIP

2. NUMBER OF EMPLOYEES

1. NATURE OF THE BUSINESS - PRODUCTS AND SERVICES

TIPS

PUT IT INTO PRACTICE

We believe companies should solve real problems without creating new ones. The global economy must be as inclusive as it is innovative, balance financial incentives with the needs of our planet, and elevate leaders who act with integrity, empathy, and foresight.

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LINKS TO BUSINESS NEWS

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