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Transcript

Are you aware of the path of your beef?

This is a map of the different locations where your beef traveled before arriving on your plate. Click on each one to see what happened

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WOHLFÜHLEN WIE ZU HAUSE - FEELS LIKE HOME

TUI Cruises is committed to quality beef where its origins are clear and traceable

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TRAVEL

Nori grape silver beet broccoli kombu beet greens fava bean potato quandong celery. Bunya nuts black-eyed pea prairie turnip leek lentil turnip greens parsnip. Sea lettuce lettuce water chestnut eggplant winter purslane fennel azuki bean earthnut pea sierra leone bologi leek soko chicory celtuce parsley jícama salsify.


Johan Schütte - the farmer who raised the beef

  • Where: Roslev (Denmark)
  • Connected to Danish Crown, the beef processer
  • No antibiotics in the beef
  • Extensive farming
  • No growth promotants
  • Following The Five Freedom Principles: from hunger, discomfort, pain, distress, and from insufficient space

Learn more about The Five Freedom Principles

Keep discovering where your beef comes from

STOP 1

Animal welfare - The Five Freedom Principles

  1. Freedom from hunger and thirst - by ready access to fresh water and a diet to maintain full health and vigor
  2. Freedom from discomfort - by providing an appropriate environment including shelter and a comfortable resting area
  3. Freedom from pain, injury, or disease - by prevention or rapid diagnosis and treatment
  4. Freedom to express normal behavior - by providing sufficient space, proper facilities, and the company of the animal’s own kind
  5. Freedom from fear and distress - by ensuring conditions and care which avoid mental suffering

Keep discovering where your beef comes from

Safety requirements in every step of the delivery process

Keep discovering where your beef comes from

European Union certification for Organic Food

European Union certification for German Bio Food

Standard for transparency and trust in logistics

European Union certification for Supply Chain security

Where: HOLSTED (DENMARK)

Discover more about Danish Crown

DANISH CROWN - The sustainable beef processer

  1. Zero-waste policy
  2. Animal welfare - collaboration only with sustainable farmers
  3. Net climate neutral by 2050

Keep discovering where your beef comes from

STOP 2

DANISH CROWN - Our beef supplier

  • A global leader in sustainable meat production
  • Safe workplace
  • Reduce climate impact by 50% in 2030
  • Commitment to the Sustainable Development Goals

Keep discovering where your beef comes from

Find out about Danish Crown employees policies

DANISH CROWN- Employment Policy

  • Inclusive workplace where everyone gets a chance despite their past
  • Assistive equipment, machine safety, and hazardous workflow
  • Consistent regulation on work-injuries
  • All the production sites have an Occupational Health and Safety management system

Keep discovering where your beef comes from

SUMP&STAMMER - bringing high-quality food wherever you are

  • Where: Hamburg
  • Founded in 1925, combines tradition with modern values
  • Member of the strongest food distribution group in Europe: Transnational Gourmet

Keep discovering where your beef comes from

Find out where the beef is stored

STOP 3

LUKAS WAGNER - safety and health in the storage process

  • Frozen, chilled, and ambient storage
  • Authorized Economic Operator status
  • Quality and safety standards
  • Warehouse management with traceable barcodes

Keep discovering where your beef comes from

MONIKA MÜLLER - traceable transport to your location

  • Quality control before and after arrival at the destination
  • Multi-temperature trucks
  • Traceable barcode system
  • Customs and veterinary clearances

Keep discovering where your beef comes from

STOP 4

WELCOME TO THE FINAL STOP OF THE JOURNEY: YOUR PLATE

We hope you keep enjoying your sustainable and traceable meat at
MEIN SCHIFF

Go back to the initial map

STOP 5