Steam

PRESENTATION

Steam

Start

Agenda

General Information

Facts & Figures

Why is it a disrupter?

Times before Steam

General Information

Steam

General Information

Online platform for gaming
created by Valve Corporation in 2003
direct relationships between creators and customers

offers about 30.000 different games
download for free
available for all Windows Systems and Mac OS X 10.5.8. or 10.6.3

steam - home page

General Information

so successful, even Microsoft sells their games through it
steam account for digital platform
informs on updates and software patches
bundle deals and discounted games

$100 fee for adding a game to the store
splitted cut:

$10 mio -> 30%
$10-$50 mio -> 25%
up to $50 mio -> 20%

steam - news

steam - Update

steam - bundle deal

Facts & Figures

Steam

120 million monthly active users worldwide

2.6 mio new game buyers per month, purchase increase by 24.1%

biggest game on Steam is CSGO with over 1.3 mio players worldwide

game developers generated 50-99% of their annual revenues

Facts & Figures

Why is it a Disrupter?

Steam

buy a game online and install it directly on your computer
different paying methods

Fast buying

updates
trailer for new releases and early access
games ratings
sale up to 75% off

direct contact

steam library -> view statistics, achievements and more
Steam Chat and Game Hubs
Steam Workshop

Community

why is it a disrupter?

buy a game online and install it directly on your computer
different paying methods

Fast buying

updates
trailer for new releases and early access
games ratings
sale up to 75% off

direct contact

steam library -> view statistics, achievements and more
Steam Chat and Game Hubs
Steam Workshop

Community

why is it a disrupter?

Times before steam

Steam

need a computer with a cd driver
the cd must be in the driver for playing the game

TIMES BEFORE STEAM

TEST GAMES IN STORES

NO EARLY ACCESS AND DEMO VERSIONS

Marketing through magazines and tv spots
some discs in Pc gaming magazines

big box with manuals
no automatic updates and patches -> find a website for download

to sell -> find a publisher and persuade them that the game has commercial potential

BOUGHT GAMES IN A SHOPPING MALL OR GAME STORE
DECENT STOCK OF GAMES
EMPLOYEES GAVE ADVICES

In the past

Now

need a computer with a cd driver
the cd must be in the driver for playing the game

TIMES BEFORE STEAM

TEST GAMES IN STORES

NO EARLY ACCESS AND DEMO VERSIONS

Marketing through magazines and tv spots
some discs in Pc gaming magazines

big box with manuals
no automatic updates and patches -> find a website for download

to sell -> find a publisher and persuade them that the game has commercial potential

BOUGHT GAMES IN A SHOPPING MALL OR GAME STORE
DECENT STOCK OF GAMES
EMPLOYEES GAVE ADVICES

https://store.steampowered.com/about/?l=german

12th April 2022

Sources

https://www.valvesoftware.com/de/about

https://www.pcgamer.com/steam-versions/

https://digital.hbs.edu/platform-digit/submission/steam-the-gaming-platform-before-there-were-platforms/

https://cs-agents.com/blog/steam/

https://www.statista.com/topics/4282/steam/#topicHeader__wrapper

https://hackernoon.com/how-steam-apple-and-google-use-their-monopoly-in-the-gaming-industry-1k2q3yic

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THANKS!

Steam

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