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Transcript

Introduction

Characterization

I/ Products diversity

II/ Activities diversity

III/ Recruitment

Conclusion

What is the interest for Amazon to develop its diversity ?

Amazon

Who is Amazon ?

Type

Private organization

Creation

5 juillet 1994

Jeff Bezos

Statut

Incorporation

America

Scope

Global

Size

Big business

1 340 000 (2021)

Seattle, America

Activity

Online business

Turnover

386,1 billion (2021)

Headquarter

Nationality

Product diversity

The diversity of products has several interests for Amazon

- Reach more customers
- Satisfy as many customers as possible
- Increase turnover
- Increase notoriety
- Become the world reference

Products for men, women, animals
For beauty, gaming, car, book, cook, decoration...

Strategic option : diversification

Activity diversity

Amazon Prime

Online shop

Amazon Video

Video streaming platform

Amazon Music

Music streaming platform

Amazon offers a maximum of service to be at the heart of our daily lives

For the same interest as product ; expand its clientele, interest as many people....

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Recruitment diversity

Amazon is committed to diversity and inclusion

- The number of women in technical positions is on the rise.
- Woman in charge of the most important activities
- 99/100 gender equality index, Government Amazon French Logistics.

- Rooney Rule, rules to ensure that the candidates selected include women and representatives of minorities.
- Hundreds of employees with handicap
- Handi Cyclo Tour (challenge for the disabled)



Amazon has been certified Top Employer for the third consecutive year.

Thanks !

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