VS

VICTORIA’S SECRET’S HISTORY

• FOUNDED IN 1977 BY ROY RAMOND IN SAN FRANCISCO
• ROY BORROWED 40.000$ FROM A BANK TO FOUND THE COMPANY
• FIRST YEAR: THEY MADE 500.000$ AND OPENED 4 MORE STORES
• 1982: ROY SELLED THE COMPANY TO LEX WEXNER FOR ONLY 1.000.000$
• 1983: WEXNER SET THE FOCUS MORE ONTO WOMEN
• 1986: THEY HAD ALREADY 100 STORES
• UNTIL 2006: THERE WERE 1.000 STORES IN THE STATES AND IT MADE 1/3 OF ALL THE SELLED UNDERWEAR

SOME VICTORIA’S SECRET STORES

PEOPLE BEHIND IT

PRODUCTS

• LINGERIE, UNDERWEAR, ACTIVEWEAR (VICTORIA SPORTS), SWIMWEAR, MAKE-UP, ACCESSORIES, PERFUM, BATH- AND BODY-PRODUCTS
  PERFUME

ACTIVEWEAR

FUN FACT’S

1. VICTORIA’S SECRET DERIVED FROM QUEEN VICTORIA AND ATTACHED TO THE VICTORIAN ERA -> “SECRET” BENEATH THE CLOTHING
2. EVERY YEAR THEY REVEAL A FANTASY BRA -> ONE OF THE BRAS HOLDS THE WORLD RECORD FOR THE MOST EXPENSIVE PIECE OF LINGERIE “THE RED HOT FANTASY BRA”, WAS WORN BY GISELE BÜNDCHEN IN 2000 AND COSTS 15.000.000$
3. RED HOT FANTASY BRA

   ROY RAYMOND FOUND THE FACTORY BECAUSE HE WAS ASHAMED OF BUYING UNDERWEAR FOR HIS WIFE AND HE FELT UNWANTED IN THE STORES. SO HIS IDEA WAS TO CREATE A COMPANY THAT MAKES MEN FEEL MORE COMFORTABLE BUYING UNDERWEAR

POPULAR VICTORIA’S SECRET MODELS