GENIAL PRESENTATION

BetterHealth

Happy Me!

Agenda

• Mission Statement
• Current Situation
• "Castle Vitzenburg"
• The Idea

• Corporate objectives
• Market analysis
• SWOT analysis
• Marketing objectives and strategies
• Budget- year 0 to 3
• Future

• Conclusion

Improve the quality of life

Healthier future

Stress-free lifestyle

• “Good health is not something we can buy. However, it can be an extremely valuable savings account.” – Anne Wilson Schaef

• “Physical fitness is the first requisite of happiness.” – Joseph Pilates
• “A fit body, a calm mind, a house full of love. These things cannot be bought – they must be earned.” – Naval Ravikant

Mission Statement

Current situation

Castle Vitzenburg

Rehabilitation facility

The Idea

• Sports therapy
• physical therapy with massages, cold-heat or water applications
• occupational therapy
• psychological counseling
• health education and nutritional counseling

Market segmentation

• Sallekreis district
• sothern Saxony Anhalt
• Border with Thuringia and Saxony
• 23 Nature reserves
• 25 rehabilition clinics
• bypass to the main roads
• train of the deutsche bahn
• 3 clinics in Querfurt
• rhyolith are mined for gravel extraction
• The Company L. Stroetmann maintains a production site

93.122

94.201

80%

40%

• establish high-quality medical personnel
• A primary focus on quality improvement
• hotel ambience
• High success rate
• Excellent location
• Convenient parking
• strong presence in communities

• superior location/ geographic advantage
• good infrastructure
• near the border of Thuringia
• students in health care-orient to our organization
• nature surrounding
• local patients
• supportive citizenship
• Collaborate with different healthcare organizations to knowledge share

• High nurses turnover rate
• Bureaucracy and the need for brand culture
• compared to other rehabilition, facility is smaller and inexperienced
• limited service line

• Economic or political insecurity
• Policy and legislation changes that result in budget deficits
• Pressure to reduce costs while meeting expectations of universal healthcare coverage

• Patient experience challenges
• two competitors with long traditions

• Improve technical and analytical skills
• Improve a certain skill
• Improve employee retention
• Attract and retain the best people
• Build High-performing teams

• Innovative Service: efficency, effectiveness, quality health services
• Invest a certain amount in innovation: in reserach and development
• Customer services
• Specific hygiene concept, medical and technical facilities
• 24-hour nursing care must be guarnteed
• patient catering, emergency equipment
• special waste
• ceaning stuff
• working with pharmacies
• Bulleted list

• Formation costs: consulting fees, legal assistance, advertising, professional traing
• staff costs
• IT
• Insurances
• extra costs

Adapt to life with disability beyond the rehab process

Regain movement, strength and endurance

2

3

1

Employee Engagement Strategy

Patient satisfaction strategy

Referral Strategy

3

1

2

Brand recognition

Brand awareness

Brand presence

Brand recognition

-Identify your service

-establishing a connection between BetterHealth GmbH and our potencial audience

-Using external resources

-emotional touch

Future Plans

Conclusion

• Connect something old with new
• rehabilition facility -healing

• History with moderness
• great benefit

Thanks!