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+32.477.68.35.17

+32.474.87.95.13

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

marguerite.beauduin@decathlon.com

Marguerite Beauduin

bruno.pintocoelho@decathlon.com

Bruno Pinto Coelho

CONTACT

PROJECTOVERVIEW

• Experience & Expertise
• Community & Transparency
• Logistics & Service
• Digital platform & Communication
• Sustainable & Valuable Solutions for unused items

What we offer our partners

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

Create a positive and impactful project that aims for a more sustainable, human, healthy and active world.A unique and flexible offer for the buy-back, repair, resale of all your bikes, thanks to the quality of our relathionship.Aiming for better products, better people, better planet and fair prices !

OUR PURPOSE

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

Tomorrow Starts Today!

At Circular Bike we think big and we are convinced that we can do more sport in a healthier and cleaner playground.We believe data, transparency, customer centricity and hard work will help brands add years of life to their sport products, their company and the planet. We build customised and digital solutions to extend life cycle of sport products, transform waste into revenue and enhance customer engagement. We operate at all stages to extend life cycle of bikes: purchase tracking, buy back, cleaning, repair, sell back & recycleMore sport, more value, more joy, more accessible for longer. Less waste, less resource loss.Let's play the circular game.

CAPTURING THE OPPORTUNITY

CIRCULARECONOMY

Our focuses in developing a circular economic model involve our offer (raw materials, eco-design), our response to new consumption patterns (repair, second-hand, rental), and end-of-life management for our products.

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

Throwaway bike and fashion production is depleting natural resources and overfilling landfills. The single best thing we can do is consume less and reuse more.

Resale helps solve waste crisis

73% of people plan to support brands positively to those in need during Covid.

Eco-brands like Patagonia and Allbirds are getting 57% more interest on thredUP since Covid

70% of all consumers agree that addressing climate change is more important now than ever.

Will Covid spark a more sustainable fashion future ?

2019

2018

43%

18%

Percentage of consumers who say they will spend more on sustainable brands within the next 5 years

Nearly 2.5X more consumers plan to shift their spend to sustainable brands

Sustainability goes from perk to priority

COMMERCIAL LANDSCAPE

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

Digital First!The Circular Bike label bikes are resold on Decathlon sports market place or/and the partner brand website.

Renewed bikes are photographed, packaged (if needed) & stored.

Circular Bike sorts, cleans, repairs, and certifies the quality of the renewed bikes. Bikes or bike parts that cannot be renewed are sent to specific social and recycling partners. Through our activities, we are able to know the amount of carbon and waste that are saved by extending the life of each bike.

Circular Bike collects the bikes from the companies or from their private customers to send them to our central workshop.

At Circular Bike, we work with 1 specific product source: bikes.In this B2B oriented approche, we collect and buy back the bikes that have already served or which the brands, stores or leasing companies accumulate.

WHAT WE DO

New B2B partners join the project (bike leasing companies and distributors), from Belgium and abroad

2022

Refurbished B2B partner bikes are sold on Decathlon marketplace

09.2021

First collection of a bike from a B2B partner (leasing company)

06.2021

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

Refurbished bikes are sold on decathlon marketplace (B2C)

03.2021

Winner Be Circular Project

12.2020

Opening of the Circular Bike renewal factory in Willebroeck

The target of 1000 renewed bikes is reached (B2C)

26 Decathlon stores join the buyback project

First renewed bike sold in Brussels (B2C)

01.2021

09.2020

07.2020

05.2020

TIMELINE CIRCULAR BIKE: from B2C to B2B

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

Proposal 1 : buy back

The sale value returns to Circular Bike.

How we are paid ?

The renewed bikes are sold on the Decathlon sports marketplace or in a dedicated site of the partner. All our renewed bikes are resold with a one year full warranty.

How the renewed bikes are resold ?

Our renewed bikes are classified into 3 categories according to their condition, visual appearance and the number of kilometers traveled. Circular Bike is committed to guaranteeing a high standard quality (and product warranty) for each category.

How the renewed bikes are classified ?

The bikes collected are sorted, cleaned, repaired and certified with the Circular Bike label in our reconditioning center in Willebroeck. Bikes that cannot be renewed are sent to a recycling branch or offered to a social partner. Our technicians are highly qualified to refurbish all types of bikes and ebikes.

How we renew ?

In this proposal, Circular Bike buys each bike based on its age, initial value, condition and quality.Circular Bike collects the bikes that the partners accumulate. Bikes can be dropped off in any Decathlon store. For a fee, we can decide, with our partner, the collection point of his choice.The bikes arrive at our reconditioning center via the flow of already existing trucks that deliver the Decathlon stores.

How we collect ?

AGILE CIRCULARITY

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

Proposal 2: Refurbishment

Circular Bike charges the partner with a fee for each renewed bike. This fee is defined and offered after a detailed analysis of the bikes.

How we are paid ?

The renewed bikes are returned to the partner or can be resold on Decathlon sports marketplace on behalf of the partner. All our renewed bikes are resold with a one year full warranty.

How the renewed bikes are resold ?

In the case the renewed bikes are resold, they are classified into 3 categories according to their visual appearance.Circular Bike is committed to guaranteeing a high standard quality (and products warranty) for each category.

How the renewed bikes are classified ?

The bikes collected are sorted, cleaned, repaired and certified with the Circular Bike label in our reconditioning center in Willebroeck. Only the renewed bikes generate a fee. Our technicians are highly qualified to refurbish all types of bikes and ebikes. Circular Bike is committed to guaranteeing a high standard quality service (and product warranty) for each repaired bike.

How we renew ?

In this proposal, the partner remains the owner of the bikes. Circular Bike provides a renewal service. Circular Bike collects the bikes that the partners accumulate. Bikes can be dropped off in any Decathlon store. For a fee, we can decide, with our partner, the collection point of his choice.The bikes arrive at our reconditioning center via the flow of already existing trucks that deliver the Decathlon stores.

How we collect ?

AGILE CIRCULARITY

...but we also collect your bikes everywhere in Europe, at your client's home or office, at your shop, your warehouse, wherever !

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

OUR FREE DROPP-OFF POINTS IN BELGIUM...

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

TEAM & MAJOR PARTNERS

Elodie

Sarah

Damien

Operational ExpertiseDistributed Production ManagementContinuous Process ImprovementBrand PartnerService

Circular Bike Operations

Pauline

ERP DevelopmentSystems AdministrationFront End Development

Tech

Marguerite

Communication, business development, finance & upcycling

Bruno

Thibaut

Business developmentLeadershipExpertise

Founders

THEY TRUSTED US :our bike commercial partners

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

At Circular Bike, we believe that all bikes, even those in very poor condition, deserve a second chance or a happy end of life. In our company, these bikes are entitled to a multitude of solutions to extend or end their life in style. 1/ Collect their spare parts to allow the repair of other bikes.2/ Check them up to make them available to those who cannot afford a bike. 3/ For those who still have a market value, donate the money from their sale to an association. 4/ Help, through their issues, people who are learning the profession of bike repair technician. Together, we can extend the life of bikes we thought finished their ride !

All bikes deserve a second life, even the oldest and damaged ones

TOGETHER WE CAN DO MORE...

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

5/ Cyclo, a social economy project, takes back end-of-life bicycles to make them available to a disadvantaged public

4/ We work with the Brussels start-up Daŭrema to refurbish bikes batteries.

3/ If you wish, we can provide you with monthly reporting of ecological indicators linked to the partnership (kg of CO² saved, liters of water saved, kg of waste avoided etc.).

2/ All our bikes are washed in our reconditioning center by the BWB adapted work team.

1/ In 2020 we were winners of the Be Circular call for projects by the Brussels-Capital region.

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

OUR ECOLOGICAL AND SOCIAL INDICATORS

+32.477.68.35.17

+32.474.87.95.13

marguerite.beauduin@decathlon.com

Marguerite Beauduin

bruno.pintocoelho@decathlon.com

Bruno Pinto Coelho

CONTACT

Avec le soutien de la Région de Bruxelles-Capitale.Met de steun van het Brussels Hoofdstedelijk Gewest.

THANK YOU