BIO FASHION

Buy

Adriana Studio

My name is Adriana, I am a fashion management student. Fashion is my passion and something that leaves aside my insecurities. For so many years, I have found it difficult to buy clothes that fit me well; every time I buy something I have to send to be tailored. That’s why I want to create my own brand, a brand that fits everyone, a brand in which you feel secure and comfortable. Also, I am very aware of the climate change so for me it is very important to create a brand that is sustainable, long lasting, and timeless.

By: Adriana Salazar

Fashion Design

Target

• women that want to feel comfy but at the same time they want to feel fashionable. Since covid, more people are working from home, so they want to be more comfortable. That’s why I came with the idea of a sustainable comfortable brand that at the same time will make you feel luxurious. My target age will be women from 18 to 40.

Brand name

• My brand name is “Adriana Studio” I have choose this name because it prefectly represents me and what I want to convey to consumers. I want to have a very close relationship with my brand and the consumers, to make them feel confident and in some way identify the time they listen "Adriana Studio". My name will represent the honesty and transparence of a brand that will use clean products that will help to protect the nature.

Merchandise and Designs

We will have: joggers, effortless pants, basics, t-shirts, blouses, jeans, blazers, sneakers, high heels, accesories such as bags, hats, sunglasses, and jewelry. nude, gray, white, and black for basics. pop of colors depending on the seasson. gold and silver jewelry.

Designs

• My brand will be associated with quality, comfort, and luxury.

We will gradually open in different countries

Physical store in Toronto

worldwide deliveries

website

Store

• Certificated cotton.
• Grown without pesticides and synthetic fertilizers.
• No chemicals.
• According to Downing (2022) "From an ecological standpoint, organic cotton farming uses 62% less energy and 88% less water than conventional cotton" (p.17).
• Certifications: USDA-Certified Organic, Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), Better Cotton Standard, Fair Trade, Bluesign, and Oeko-Tex 100.

• Super light and breathable.
• Derived from the flax plant.
• Certifications & Standards: USDA-Certified Organic, Global Organic Textile.

• Comes from pineaples.
• Sustainable and cruelty-free replacement for leather.

• Certifications & Standards: Oeko-Tex 100.

Organic Linen

Pinatex

Organic Cotton

Fabrics

Projected Costs

Market Analysis

• Delivered amazing customer service.
• Guarantee consumers the clothes came from certified fabrics.
• Create a conection with clients.
• I will compete with brands such as: Kotn, Uncle Studio, La leur, etc. But I will be the first brand using Pinatex.
• Good quality and long lasting products. Fashionable but comfortable.

• Store Events.
• Promotions.
• Engaged with you audience.

Marketing Strategies

• The Best Quality.
• Honest Prices.
• collaboration with Influencers.
• Social Media.
• Tell our story and have our mission clear.
• Make sure have that special connection with our loyalty consumers.

Conclusion

My brand will inspire a change in society, in consumers, and in fast fashion. I want to change the perspective of the consumer and the world. With small ideas, we can start a big change. I will create a sustainable brand, one that will give consumers what they are looking for: a combination of comfort and style. I want to give my consumers that security the time they buy clothes. Let's begin to act, to be more aware, and let's make the fashion industry more honest and transparent. I want to be that leader of change. My brand will use the best quality of fabrics, is ecofriendly, and lasting products because I will use the best fabrics.

• Birch. (2020). Yarn Dyed linen. Birch Organic fabric. Retrieved April 17, 2022, from https://birchfabrics.com/product-category/available-now/organic-linen/.

• Kohlbacher, C. (2021). Pineapple Leather The Fabric Of The Future. Dan y Mez. Retrieved April 17, 2022, from https://danandmez.com/blog/pinatex/.

• Sher she goes. (n.d.). Workwear. Sher she goes. Retrieved April 17, 2022, from https://shershegoes.com/stylish-work-clothing/.

• Neises, J. (2022). 26 Black-Owned Accessories Brands to Support This Month and Always. Vanity fair. Retrieved April 17, 2022, from https://www.vanityfair.com/style/photos/2021/02/15-black-owned-accessories-brands-to-support-this-month-and-always.

Jackson, D. M. and C. (2022, March 4). 71 sustainable fashion brands that are anything but boring. ELLE. Retrieved April 17, 2022, from https://www.elle.com/uk/fashion/what-to-wear/g22788319/sustainable-fashion-brands-to-buy-from-now/

Bianca, B. (2021, December 9). Hailey Bieber's FAV styles and where to find them for less: CSG. "Celebrity Style Guide". Retrieved March 21, 2022, from https://www.celebritystyleguide.com/blog/hailey-bieber-style/

Thompson , H. (2021, May 27). Hailey Baldwin Bieber style masterclass on mybag. MyBag. Retrieved March 21, 2022, from https://www.mybag.com/blog/lifestyle/hailey-baldwin- bieber-style-masterclass/

Teather, C. (2021, June 23). We trawled the entire(!) Zara sale and these are the 30 fashion editor- approved pieces you need to see. Glamour UK. Retrieved March 21, 2022, from https://www.glamourmagazine.co.uk/gallery/zara-summer-sale