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Transcript

Global Business

Development

Session 1

22:01 AM

Index

Key Information

Automated e-mails

Boolean searches

Focus & Efficiency

Interesting prospects

Templatizing

Salesforce views

Multi-channel sales

Linkedin

Varied searches

KEY INFORMATION

22:04 AM

In Business Development & Outbound, genuine, balanced and intensive multichannel and multi-touches outreaches are key !

22:06

Automated e-mail & Cold Call activity

Use automated e-mail touches whenever it's possible

Maintain cold call activities but reposition CC activity in Salesforce using views

Increase e-mail activity & Boolean searches

Automated cadences + Better email finding techniques + Growth support should enable you to increase email activity by multiples

Boolean searches are very powerful to target interesting prospects

Efficiency & Interesting prospects

Routine matters, dedicated thematic work sessions and deepwork sessions are strong when it comes to focus and efficiency

For interesting prospects, formal meetings > Informal calls

22:08 AM

Secure meetings

24/
28H

When a meeting is booked for next week or more, fill in agenda details and (re)secure it 24/28H before

22:13 AM

TOP TIPS

TIPS

Never ending processes

  • Templatizing recurring email tasks will naturally increase your productivity

  • Use multiple Salesforce views to manage your client accounts, prospect'pipeline & prospection chronology

  • Building Multi-channel sales automation processes is a job of its own. It goes from very simple to extremely sophisticated
  • BD Process starts with Linkedin.com and ends with recycling. In fact, it never ends.

22:11 AM

Use dedicated e-mail finding tools for new prospects. Vary domain name & extensions smartly.

HIGH BOUNCE
= HIGH RISK

22:15 AM

Thank you!

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