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Nike

presentation

who is the ambassador ?

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Caracrterizationof nike


why / who is the ambassador ?

the carachterization and the history of nike


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nIKE pRESENTATION AND HIS HISTORY


Founded in 1964, Nike is the largest and most recognized sports apparel brand in the world today. Headquartered near Beaverton, Oregon, the company operates more than 1,000 retail stores worldwide and employs over 73,000 people in 170 countries.

In line with their iconic swoosh and “Just Do It” trademark, Nike’s business model is built on developing game-changing technologies and products that have redefined the sports apparel industry. Much of the company’s success is attributed to its international marketing, which includes partnering with popular celebrity athletes and sports teams from around the WORLD Living up to their “Just Do It” brand, Nike continues to set industry standards for its innovative product designs and marketing strategies. To maintain its competitive advantage, Nike will need to expand and improve their supply chain practices to ensure that protocols protecting the safety and wellbeing of all workers are enforced. The company’s heavy reliance on overseas factories also means that Nike will need to continuously monitor and improve their operations to ensure that its products are socially and ecologically sustainable.

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CHARACTERIZATION

The Nike brand has partnered with soccer player Cristiano Ronaldo to produce Mercurial Superfly CR 7 cleats.

To make the Mercurial Superfly CR 7, Nike collaborated with soccer player Cristiano Ronaldo. He brought his knowledge and experience to the brand to enable Nike to develop a product that performs better, with studs "from another world, for explosive speed", as a representative of Nike.
Cristiano Ronaldo said of these new Nike cleats: “These new shoes are ideal for me because they are elegant, superb and they shine in a really very particular way. » .

CR7 X Nike


Nike X ronaldo


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