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Influencer campaign and Social media





Created by Hana Vahlas

BRAINEFFECT

Influencer campaign

1

Happy Gut

@Chloe__bloom on Instagram


Why? She already used the product and loved it through @Chris _transformer account which is an influencer for Braineffect.
Only saw it on his stories not on her account

Chole has a community of 242K on Instagram
Her content relates to personal fulfilment and coaching for wellbeing

Cooperation ideas:

The presentation of the product could be on Chloe Instagram stories where she can show how to use Happy gut and explain its benefits

or
Using the functionality Reels with a story line of her day and showing the usage of Happy gut

B-calm 5 Gummies

@Alexandrakohlantaoff on Instagram


Why? Winner of the Koh-Lanta les 4 Terres show. She knows @Alixkohlanta which already posted about Braineffect on her account. Both were survivors on the same season of Koh-Lanta

Alexandra has a community of 162K on Instagram
Her content relates to sports and her life as a mother

Cooperation ideas:

The presentation of the product could be on Alexandra Instagram stories where she can show how to use B-calm 5 gummies in her daily routine as a mother and how it can help her relax

or
Using the functionality Reels with a story line of her day and showing the usage B-calm 5 gummies as she did for her other partnerships

Sleep Drink

@DolceRomyasmr on Instagram and YouTube


Why? On YouTube and other social media, ASMR popularity is increasing tremendously. DolceRomyASMR is the ASMR channel of the influencer Romy with 1.6m followers on Instagram.

DolceRomyASMR has a community of 310K on YouTube and 9K on Instagram
Her content relates to relaxation through ASMR and relaxing videos to help with falling asleep

Cooperation ideas:

The presentation of the product could be on DolceRomyasmr Reels with a story line of her using Sleep Drink to fall asleep faster and relax

or
At the beginning of one of her ASMR videos on YouTube, she includes in her content the product

Social Media feedback

2

What to keep

  • The design of the Instagram page is to keep: very colourful and vibrant
  • The posts are straight to the point and easy to understand
  • Good to post some advice, different topics are talked about such as periods for women, difficulty to sleep, food related content
  • The contest to win products is also a good way of interacting with followers


What can be improved

  • Stories to interact with the community: polls are a good way to see the opinion of the consumers.
  • Explanation concrete of how to use the products, can be done with Reels, good to see people doing tutorials on how to use the products. This can increase engagement.
  • To increase visibility in addition of the Reels, collabs with influencers are important


Thanks!