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presented by


Alexis, Steven and killian

McDonald's

Summary :

01

-Main question

02

03

04

05

-History

-SWOT

-5 P

-Consumers

Main Question :

How McDonald’s change the restauration world ?

history:


-Creation : 15 May 1940, first appearance 1955


-Founders: Richard and Maurice McDonald’s , Idea of Ray Croc

-1955 , Ray Croc buys the company for 2,5 millions dollars .

- 37 000 outlets / 122 countries .

-McDonald’s revolutionized the restaurant business with innovative concept of the speed service system .

-It should be noted that in the 1930 , hamburgers were sold mainly in street kiosks for fast food .

-McDonald’s is committed to sustainable development and the sick kids association .

SWOT


Products and price :

01

Mcdonald’s is a restaurant with menus for all ages and prices (usually low) where we can go for breakfast, lunch and dinner . This restaurant offers menus with meat , fish and even veggie products.

02

This restaurant is located all over the world .

Place:

Promotion:

03

For the advensiting is concerned Mcdonald’s are adversitising their new burgers .

04

Packaging:

They make ecological packaging .

Title your section here

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consumers:

With geographic

There are 2 types of consumers

There are seasonal consumers , personnal consumers , organizations consumers ,need based consumers.

All types of people like

conclusion: