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Transcript

CHANNELS OF DISTRIBUTION

START

CHANNEL OF DISTRIBUTION

The method by which you deliver your product or your service to your customers.


Without any channel of distribution, you have no way to distribute anything.

distribution network

All the actors between the producer and the consumer.

TYPES OF CHANNELS OF DISTRIBUTION

Direct channel

Dual channel

Indirect channel

DIRECT

CHANNEL

INDIRECT CHANNEL

DUAL

CHANNEL

TYPES

DIRECT

CHANNEL

INDIRECT CHANNEL

DUAL

CHANNEL

Producer




customer

Producer


Retailer


customer

Producer

Wholesaler


Retailer



customer

TYPES

GROUP OF purchasing organization

wholesaler

retailer

For healthcare or food... e.g.: Premier, Foodbuy

ALIBABA

GLOBAL MARKET

VEJA, H&M...

supermarket, hypermarket,

department store

specialized retailer

AUCHAN

CARREFOUR

EL CORTE INGLÉS


IKEA

DECATHLON

KING FISHER


STRATEGY OF CHANNELS OF DISTRIBUTION

Direct channel

Dual channel

Indirect channel

INTENSIVE

EXCLUSIVE

SELECTIVE

STRATEGY

ADDITIONAL EXAMPLES OF CHANNELS OF DISTRIBUTION

email

social media

search engine

content marketing

influencers

video ads

print advertising

sponsorship

VOCABULARY

CUSTOMER

END CONSUMER

NETWORK

DIRECT CHANNEL

RETAILER

PRODUCER

DUAL CHANNEL

purchasing

WHOLESALER

middleman

distributor

intermediary

THANKS for your attention !