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For further:

Client orientation

Quality is the ability to satisfy an expectation, to respond to a need, a request.

Why is quality so important to Michelin?

Our brand is associated with the trust of our CUSTOMERS and we must maintain it.

Note: at the bottom of the page

Attitudes to be adopted

Participants of the box

Attitudes to be adopted

Customer centric ==> Focus on customer satisfaction

Accountability ==> Act responsibly

Respect ==> Respect Customers, Facts

The participants:

Quality is everyone's business!

Our job is to protect, nurture, and maintain this brand image and confidence. Preserve this acquisition to help secure the future of our Company. A worldwide study was done in 2012. The question was, "If you were to describe Michelin in one word, what would it be?" More than 90% of people answered: QUALITY! So, let's keep the trust of our customers!