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Dans le cadre d'un projet universitaire fictif.

Transcript

at home

1

The product

The product

A new and unique service entirely available at home

A pack system on the American market for the launch

A part of a new diversification strategy of The Walt Disney Company

Different activities to do alone, with friends or family

Around themes such as cooking, dancing or playing music around

Disney films at home

1.1. The service

The product

Choose between different categories : leisure, lifestyle and sport

Have to create an account with at least a monthly charge subscription

Choose the pack subscription that suits them

Customer have access to the videos of the categories he bought

Customer becomes an actor in the activities of their choice

1.2. Subscription

2

Communication

2.1 The creative content

Communication

Flyers

Poster

Video

Flyers

Communication

Leisure

Lifestyle

Sports

2.2. Communication

Communication

Digital takes a large space in our everyday life and our activities

Offering a digital service is allowing us to touch a large public and different age group

Promote a digital service through digital content

2.2. Communication

Communication

Online

Offline and Online

Printed, distributed, put up
OR
Published on social media

Poster and Flyers

Video

Diffused on social media, website

Website

3

Website

Website

Communication

4

Price strategy

Bet on low prices for the launch to be more attractive than our competitors


3 categories :

Website

Price strategy

LEISURE
package

SPORT
package

LIFESTYLE
package

The customer can suscribe to 1, 2 or 3 packages.

Website

Price strategy

discount of -10% for Disney+ subscribers not cumulative and valid only once


Monthly

Annual

Package n°1

Package n°3

Package n°2

1 category of your choice

2 categories of your choice

5,99 $

9,99 $

+ exclusivity

3 categories of your choice

65,99 $

13,99 $

Package n°2

Package n°1

2 categories of your choice

1 category of your choice

150,99 $

109,99$

Package n°3

3 categories of your choice

4

The event

Event

Price strategy

A physical event to provide unique and memorable experiences to the public

Unique location in the United States to discover the Disney at Home service

Several atmospheres with different scenographies would represent the categories of activities

Workshops would be set up to discover the activities

The goal of this event is to develop social ties and create different atmospheres illustrating the Disney at Home spirit

at home

"Adults are only kids grown up"