Disney at Home
Léa R
Created on April 3, 2022
Dans le cadre d'un projet universitaire fictif.
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Transcript
1
The product
The product
A new and unique service entirely available at home
A pack system on the American market for the launch
A part of a new diversification strategy of The Walt Disney Company
Different activities to do alone, with friends or family
Around themes such as cooking, dancing or playing music around
1.1. The service
The product
Choose between different categories : leisure, lifestyle and sport
Have to create an account with at least a monthly charge subscription
Choose the pack subscription that suits them
Customer have access to the videos of the categories he bought
Customer becomes an actor in the activities of their choice
1.2. Subscription
2
Communication
2.1 The creative content
Communication
Flyers
Communication
2.2. Communication
Communication
2.2. Communication
Communication
3
Website
Website
Communication
4
Price strategy
Bet on low prices for the launch to be more attractive than our competitors
Website
Price strategy
The customer can suscribe to 1, 2 or 3 packages.
Website
Price strategy
discount of -10% for Disney+ subscribers not cumulative and valid only once
Monthly
Annual
Package n°1
Package n°3
Package n°2
1 category of your choice
2 categories of your choice
5,99 $
9,99 $
+ exclusivity
3 categories of your choice
65,99 $
13,99 $
Package n°2
Package n°1
2 categories of your choice
1 category of your choice
150,99 $
109,99$
Package n°3
3 categories of your choice
4
The event
Event
Price strategy