MODERN ZEN PRESENTATION

Bombardier Inc

1. GENeral presentation

Bombardier is a multinational aerospace company founded by joseph Armand Bombardier in 1942. Its headquarters are located in Montreal , Canada . The headquarters if its transports division , bombardier transportation , located , in Berlin , Germany . The company manufactures planes , trains and provides mobility solution .

2. Divested lines of business

Aviation

Bombardier acquired Canadair for C$120 million from the Government of Canada after it recorded the largest corporate loss in Canadian history.

1989

1990

1995

2013

2016

the company acquired Short Brothers

the company founded Flexjet

the division was sold for $195 million

Bombardier delivered the first CSeries CS100 aircraft (now called the Airbus A220) to Swiss International Air Lines. Air Canada placed an order for the aircraft one day earlier.

Bombardier Capital

when it was based in Colchester, Vermont, Bombardier Capital offered financial services such as lending and leasing.

1973

1997

2001

2005

the company began transitioning some services to Jacksonville, Florida.

it ceased taking on new consumer loans.

Bombardier sold its inventory finance division to GE Commercial Finance.

Rail equipment

the company received its first order – to build MR-73 trains for Société de transport de Montréal for use on the Montreal Metro

1974

1982

1985

the company won a contract from New York's Metropolitan Transportation Authority to build 825 R62A cars for the New York City Subway for $663 million.

the company ceased manufacturing locomotives and concentrated on producing passenger train rolling stock. It acquired a 45% stake in La Brugeoise et Nivelles (formerly BN Constructions Ferroviaires et Métalliques) based in Bruges in 1986, the assets of U.S.

3. Strengths and Weaknesses

Strengths

• Diverse product portfolio
• Quality financial result and de-risked business
• Agile and superior organizational structure
• Clear strategic focus for growing revenues and earnings

Weaknesses

Eric Martel

Éric Martel was appointed President and Chief Executive Officer of Bombardier Inc

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