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Transcript

11''-14''

GRAPHIC DESIGNER

CHARACTERISTICS

CHALLENGES

JOB MARKET

THE
VARIETY

IN THE USA

skills needed

types of graphic designers

tasks

pay

competition

clients

stress

staying updated

266.300 estimated graphic designers


slow growth: 4,3%

USA

VS.

GERMANY

In house graphic designer: employed in an established organization
freelance graphic designer: unemployed (being responsible for all the design and non-design aspects as well)

computer fluency,
knowledge of design techniques, tools, typography,
creativity/ originality,
adaptivity/ flexibility,
self-directed,
communication skills with clients,

teamwork

  • create visual text/ imagery concepts by hand/ using computer software
  • develop overall layout/ production design (for advertisements, brochures, magazines, etc.)
  • communicate ideas that inspire, inform, captivate consumers
  • design to meet specific commercial/ promotional needs (packaging, logos, imagery for print/ social media posts, website graphics)

designer with medium experience: $45,000-$55,000 in the US on average

-> skill set, experience, level of responsability

difficulties with clients
-> fault finders (don’t know what they want)
-> parasite people (wants the designer to work for them for free/ lower budget)

deadlines
-> you have to be creative/ work fast
all the time



job market slow further -> growth of computer graphic packages/ websites

-> allows users to produce their own illustrations/ designs


job market growth -> advertising firms want creative, visually appealing and unique promotial materials for growing variety of products and services

heavy competitive market
-> a lot of highly experienced graphic designers around the whole world

stay updated with the trends, technological advancement
-> to stay frontline in the heavy competitional market


16 700 graphic designers in need
(next 10 years)

Milton Glaser

Saul Bass

William Golden

Paula Scher

David Carson

New York

California


- formal, informative
- neutral tones, clean


- friendly, chatty atmosphere
- more image based, bright/ playful colours

USA




Germany


- formal, informative
- neutral tones, clean


- friendly, chatty atmosphere
- more image based, bright/ playful colours

USA




Germany

Sources

Informations

Images


https://artisantalent.com/job-descriptions/graphic-designer-job-description/#:~:text=Graphic%20designers%20create%20visual%20text,%2C%20and%20corporate%20reports%2C%20etc. (march 25, 2022)
https://www.careerexplorer.com/careers/graphic-designer/ (march 25, 2022)

https://99designs.com/blog/freelancing/graphic-designer-salaries/#:~:text=A%20designer%20with%20medium%20experience%20earns%20between%20%2445%2C000,designer%20salaries%20%28not%20to%20mention%2C%20country%20or%20state%29 (april 1, 2022)

https://listendesigner.com/graphic-designer-struggles/ (march 25, 2022)
https://www.weblinkindia.net/blog/5-biggest-challenges-faced-graphic-designers#:~:text=%20The%205%20Biggest%20Challenges%20Faced%20By%20Graphic,of%20people%20getting%20the%20graphic%20designer%27s...%20More%20 (march 25, 2022)

https://www.careerexplorer.com/careers/graphic-designer/job-market/#:~:text=The%20job%20market%20for%20graphic%20designers%20in%20the,to%20grow%20by%204.2%25%20between%202016%20and%202026. (march 25, 2022)

https://designingit.com/blog/marketing-in-the-us-vs-germany (april 5, 2022)
https://us.coca-cola.com/products (april 8, 2022)
https://www.coca-cola-deutschland.de/unsere-marken/coca-cola (april 8, 2022)

Job Market

Struggles

Earnings

Job
describtion

USA vs Germany

https://www.canva.com/learn/famous-graphic-designers/ (march 25, 2022)

https://th.bing.com/th/id/OIP.gBeP1BaWoSAu9KzYej3xTgHaE8?w=268&h=180&c=7&r=0&o=5&pid=1.7 (march 25, 2022)

https://th.bing.com/th/id/OIP.j_0nbs6e8phCuaFwdmhwUwHaD4?pid=ImgDet&rs=1 (april 8, 2022)

https://d3ui957tjb5bqd.cloudfront.net/uploads/images/5/55/55341.pic.jpg?1595231818 (april 8, 2022)