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Transcript

Camille, Chelsea, Amel

Challenge de l'éloquence

Summary

2.Design Brief by Camille

Objectives (conative, affective & cognitive)
Targets
Values & beliefs, Benchmark, Brand Identity

3. Logo Concept by Chelsea

Exaplanation of logo
Choice of colors, shapes, typography
Link between these elements and the event / its values / objectives

4. Design Guidelines by Amel

Using advice, Prohibitions, Situational projections

5. Conclusion by Chelsea

1. Introduction by Camille

Reminder : what is "le challenge de l'éloquence"

  • Competition betweet student : find the most eloquent
  • Each candidate gives an oral presentation about a subject
  • include : emotions, personal experiences, or historical fact

Our target

  • main target : the other student
  • core target : the profesors
  • secondary target : family of the finalist and students from other school
  • our target will evolue with time, we want this event to become bigger

Our values and belief

-Strenght and confidence : be loud and stand for our beliefs
-Discipline : make it as profesional as possible
-Creativity : promote imagination

Objectives

-Cognitive : we want people to know us (1st step) -poster
--Affective : we want people to love us -video
-Conative : we want people to act (last step) -"carrot technique"

Benchmark

Our presence on internet

Website

Youtube

Facebook

instagram

  • Man speaking
  • Title: Contrail on
  • Orange
  • Red
  • Black
  • Voice flow

Elements and it explanations

Design Guidelines

Using advice

Prohibitions

Situational projections

LOREM

Conclusion

To conclude, we hope that our logo et way of thinking conviced you. We hope that you will be present for the final of the challenge !

Thanks!