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Transcript

SEPHORA

Sephora, in the heart of beauty

Anne-Charlotte & Dounia

Presentation

Dominique Mandonnaud


1970 (52yo)

group LVMH


~ 2600 store


34 countries worldwilde


over US$10 billions


headquarter: Paris

SEPHORA

Make up

Parfume

Cream

Contents

Why are consumers faithful to sephora ?

What does Sephora do to attract consumers ?
Does Sephora use carbon-free products ?
Conclusion

problem : what is its marketing strategy ?

01

Why are customers faithful to Sephora ?

gold card
black card
white card

How to get the Sephora Black card?

How to get the Sephora gold card ?

How to get the Sephora white card ?

What does Sephora do to attract consumers ?

shop window

https://www.sephora.fr/?utm_source=bing&utm_medium=cpc&utm_campaign=BRA-BrandSephora_search_&utm_term=sephora&msclkid=40ddb94945ec1827f99adb040ea6ba52

Does Sephora use carbon-free products?

Conclusion

problem : what is its marketing strategy ?