#4 Being autonomous on NP6 CM Campaign
achats
Created on March 30, 2022
More creations to inspire you
BIDEN’S CABINET
Presentation
UNCOVERING REALITY
Presentation
VACCINES & IMMUNITY
Presentation
LAS ESPECIES ANIMALES MÁS AMENAZADAS
Presentation
POLITICAL POLARIZATION
Presentation
WATER PRESERVATION
Presentation
PROMOTING ACADEMIC INTEGRITY
Presentation
Transcript
Being autonomous on NP6 CM
Session 4/4 remote
Being autonomous on NP6 CM
Session 4 program
- Presentation of key points seen during the previous session – 10 min
- Présentation of the collected data – 10 min
- Emailing good practices (2/2) – 15 min
- Quizz – 5 min
- Creation of an email campaign on NP6 CM – 20 min
- Pratical application – 30 min
- Creation of a locked block – 15 min
- Reminder – 5 min
- Training conclusion – 10 min (then MCQ)
Presentation of key points seen during session #3
Presentation of key points seen during session #4
- A content that encourage actions (trafic, conversions, loyalty).
- Emailing good pratices (CTA, text/images ratio, length).
- Methodology (personalize, default templates, sending planning for the whole year).
exercises presentation
Good practices for
emailing (2/2)
What make you open an email?
Study Email Marketing Attitude B2C - SNCD - 2019
"I trust the brand."
"I receive the email in Inbox."
Targeting (deliverability)
Sender label
Email
subject
subject
Email pre-header
Sender name
Email subject
Email pre-header
3 seconds for convincing!
#1 Sender name
- Ancrer l'expéditeur :
- Communication post-inscription,
- Marketing pressure.
- Humanize sender name :
- Specify the sender entity (example "NP6 Customer service" instead of "NP6".
- Personalize (with the name and surname of the advisor associated with each target).
#2 Sender address
- Sender address is your ID card for MSP and ISP
- It contributes to reassure your recipient (visible from the opening).
#3 Email subject line
- Favor a short subject (50 characters).
- Careful to the syntax, spelling and punctuation.
- Mind to spamwords, especially in B2B.
- Use emoticons.
Some website model: http://emojipedia.org/
https://fr.piliapp.com/emoji/list/
La Croquetterie La Brède Rencontre avec une comportementaliste.
Hector de Holidog Halloween : 3 friandises 100% saines que votre chien va A-DO-RER
3 suisses I ❤ mes nouveaux draps à 50%.
Votre boutique Kusmi Tea Vente Privilège -30% : dernier jour !
Mondial Tissus 9 tutos DIY rien que pour moi !
Photoweb 1 livre acheté = 1 livre GRATUIT : foncez 👉
La Belle Adresse 3€ de réduction pour assainir votre air intérieur !
Trip Advisor ✈ Billets pas chers au départ de Paris… Dépêchez-vous !
Culturaddict [Soirée exclusive] Votre magasin vous invite à la soirée OH OH OH !
Sephora Dernier jour pour profiter de -20% dès 40€ d’achat, viite !
Alinéa ❤ Rotin-moi si tu peux ! La nouvelle tendance de l'été !
Nomade aventura Le Guatemala, ça Mexique !
#4 AB(CD...) TEST
- Program an AB Test and send your campaign on the most efficient subject line.
Any questions ?
QUIZZ !
GO to menti.com
Email campaign creation
- Connect to cm.np6.com
- Actions Marketing >> Dossiers
- Pratical application : campaign email creation
Reminder
- Reassure the reader from the header to encourage the opening.
- Make an AB test for the subject line.
- Ability to automatize its content with locked blocks.
- Personalization assistant in order to offer deeper reading experience.
conclusion
Database
Collect
Registration journey
Data structure
Segmentation
Customer knowledge
Targeting
Targeting
Engagement
Marketing pressure
Campaign
Encourage email opening Encourage action
Personalize the reading experience
Statistics
Follow your campaign performances and adjust AB tests
NP6 DIGITAL ACADEMY
Continue your training on the