HEALTH SCIENCES PRESENTATION

Scientific

Journalism

Session 6

STS, CODE University Berlin

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1) Project/ Assessment

What to do, What to consider, Q&A

Media

Analysis Project

#1 you will have to select ONE medium of science and technology

#2 you will need to critically analyze it, in an argumentative fashion

#3 focus of everything that you prepare is the medium and it’s connection to our main topic science & technology

A feature published in a newspaper

A science/ tech novel

A science cartoon/ comic/ graphic novel

A science or tech museum

A film (fiction or documentary)

A Tv Programme/ Series

A podcast

A scientific/ tech twitter/ tik tok/ instagram account

A You Tube vlog (or channel)

???

Methods we have already used and how they have determined our analysis

1) structural analysis - all units of a work of art/a medium (Structure, organisation, language, etc.)

2) production aesthetic - historical change of structures, Contents, strategies and technics

3) reception aesthetic-

Personal and emotional perception of artistic works/ Media

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IMPORTANT!

But, whatever your method, your analysis should try and answer the following questions

• What is the piece under scrutiny about?

• Why did you choose it?

• How does it relate to the topic of science and technology? And what makes it interesting in relation to that topic?

• How does the topic apply to your chosen medium item? What does analyzing this medium enable you to claim about science?

• What kind of relationship between science and media does your object of analysis foster?

• How is it situated in relation to the production of knowledge? What kind of participation in science does it encourage? What is its contribution in defining the cultural boundaries of science?

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YOUR OWN MEDIA PROJECT

· design your own medium where you can be extra creative

· the idea is that you choose one topic that you would like to enlighten the public with (how does coding work? how does my studies at CODE look like? fun with data analysis, what would my exhibtion about coding look like? …

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2) Science & Technology and Journalism

Two types of texts

Discussion

Where is the difference between a scientif novel and a scientif journalistic article?

Consider the following keywords:

language

perspective

narration/ composition

facts/ fiction

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What makes a good science story?

The Bottom Line

"Scientists live their stories but are often afraid to tell them. By understanding how journalists perspectives and needs differ, scientists can become better storyteller. If you want to watch a journalist lean forward, remember the magic words, 'Let me tell you a story…' ". (Baron 2010, p. 61)

Media: reporting online, in print, on the radio, or on the television

Novelty

passion

Mystery

Adventure

Conflict and Controversy

the whole story isn't

necessary

Overturning conventional wisdom

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Reporting online vs in print

What is the difference btw a paper and an online magazine?

composition/ Content

Quantity/ Quality

Reader/User

Effect on Scientific Discours

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Science and Social Media

New scientist on instagram, twitter and Tik tok

Instagram

Tik Tok

· was released in 2006

· user: 290,5 million

· was released in 2010

· user: (monthly) 1 billion

· was released in 2016

· user: (monthly) 1 billion

Twitter

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"Many current social issues stem from humanity’s struggle with nuance. Social media is not known for respecting or encouraging nuance, but science is. And if scientific discussion can add a drop of nuance to the internet, who knows how far the ripples could go."

(https://www.science.org/doi/10.1126/science.abo2409)

Khor Waiho

Institute of Tropical Aquaculture and Fisheries, Universiti Malaysia Terengganu

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"Social media platforms build algorithms to display contents that maximize engagement, rewarding sensationalism and soundbites and penalizing more nuanced discourse on complex issues."

(https://www.science.org/doi/10.1126/science.abo2409)

Morgan Daly Dedyo

University of Pennsylvania, Philadelphia

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Transcript