
#3 Being autonomous sur NP6 CM Campaign
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Created on March 30, 2022
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Transcript
Being autonomous on NP6 CM
Session 3/4 remote
Being autonomous on NP6 CM
Session 3 program
- Presentation of key points seen during the previous session – 10 min
- Presention of the tree-structures created by attendees – 15 min
- Good practices for emailing (1/2) – 15 min
- Quizz - 5 min
- Creation and personalization of a template from the NP6 default blocks – 30 min
- Pratical application – 30 min
- Reminder – 10 min
- Presentation of the exercice to do for the following session – 10 min
Presentation of key points seen during session #3
Presentation of key points seen during session #3
- RGPD compliance (transparency, accessibility, simplified unsubscription, database cleaning).
- Prepare your import on NP6 CM (.txt ou .csv file, anticipate the necessary fields).
- Segmentation (better deliverability, better ROI).
Exercices presentation
Good practices for
emailing (1/2)
The Objective of an emailing content: create reactions.
Clicks : onsite trafic generation
Conversions : contact request, purchases ...
Loyalty :
create an expectation on the next sending.
create an expectation on the next sending.
#1 Fold
- Suggest an action from the email opening, without any scroll
- Careful, the fold can vary according to the messenging services and the device
A CTA reachable
from the opening
#2 Call to action
- Call To Action = click button.
- Keep your promises on the wording.
- Text format, image or GIF.
- Action verb (I register, I participate, i want a demo...), create urgency.
- Define a main CTA and secondary CTA.
#3 Text - Image ratio
- Basic principle : 2/3 of texts and 1/3 of images
- Anticipate image blocking
- Fill the images alt tags.
- Pay attention to the weight of your image !
- Provide a mirror page link.
#4 HTML and responsive design
- Email HTML integration: a necessary expertise!
- NP6 CM default templates.
- Manage the length of your content (blocking)
#5 Personalization
- All is personalizable in an email :
- Texts,
- Links,
- Images,
- Blocks.
- All is based on the targets information at your disposal
#6 Tests management
- Verify all the messenging services/devices used by your targets
- Keep some free time for testing your contents
The NP6 CM campaign Analyzr is directly linked to Litmus.
Any questions ?
QUIZZ !
Go on menti.com
Creation of a template from default blocks
- Connect on cm.np6.com
- Activation >> Action >> Folder
- Pratical application: template creation
Remind
- A content that encourage action :
- On site trafic,
- Conversions,
- Loyalty.
- Content good practices :
- CTA above the fold,
- Images/texts ratio,
- Content length.
- Content creation :
- Use the NP6 CM default blocks,
- Anticipate the sending planning and the associated templates
Exercises for the next session
Find one or several examples of efficient emailing contents