#3 Being autonomous sur NP6 CM Campaign

Being autonomous on NP6 CM

Session 3/4 remote

Being autonomous on NP6 CM

Session 3 program

• Presentation of key points seen during the previous session – 10 min
• Presention of the tree-structures created by attendees – 15 min
• Good practices for emailing (1/2) – 15 min
• Quizz - 5 min
• Creation and personalization of a template from the NP6 default blocks – 30 min
• Pratical application – 30 min
• Reminder – 10 min
• Presentation of the exercice to do for the following session – 10 min

Presentation of key points seen during session #3

Presentation of key points seen during session #3

• RGPD compliance (transparency, accessibility, simplified unsubscription, database cleaning).
• Prepare your import on NP6 CM (.txt ou .csv file, anticipate the necessary fields).
• Segmentation (better deliverability, better ROI).

Exercices presentation

Good practices for

emailing (1/2)

The Objective of an emailing content: create reactions.

#1 Fold

• Suggest an action from the email opening, without any scroll
• Careful, the fold can vary according to the messenging services and the device
  

A CTA reachable

#2 Call to action

• Call To Action = click button.
• Keep your promises on the wording.
• Text format, image or GIF.
• Action verb (I register, I participate, i want a demo...), create urgency.
• Define a main CTA and secondary CTA.

#3 Text - Image ratio

• Basic principle : 2/3 of texts and 1/3 of images
• Anticipate image blocking

• Fill the images alt tags.
• Pay attention to the weight of your image !
• Provide a mirror page link.

#4 HTML and responsive design

• Email HTML integration: a necessary expertise!
• NP6 CM default templates.
• Manage the length of your content (blocking)

#5 Personalization

• All is personalizable in an email :
• Texts,
• Links,
• Images,
• Blocks.

• All is based on the targets information at your disposal

#6 Tests management

• Verify all the messenging services/devices used by your targets
• Keep some free time for testing your contents

The NP6 CM campaign Analyzr is directly linked to Litmus.

Go on menti.com

Creation of a template from default blocks

• Connect on cm.np6.com
• Activation >> Action >> Folder
• Pratical application: template creation

Remind

• A content that encourage action :
• On site trafic,
• Conversions,
• Loyalty.

• Content good practices :
• CTA above the fold,
• Images/texts ratio,
• Content length.

• Content creation :
• Use the NP6 CM default blocks,
• Anticipate the sending planning and the associated templates

Exercises for the next session

Find one or several examples of efficient emailing contents