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Transcript

Her story at Chloé

1952 - Debut of her success

1957 - Innovation of ready-to-wear

1958 - The Chloé Alphabet

1960s - A wealth of new talent

2014 - Forever godmother

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With the desire to be financially independent, Gaby turned her maid’s room into an atelier in 1952, and created six dresses in her style: simple and classic.

Rather than labelling them under her own name, she named her brand after a good friend, Chloé Huysmans. She appreciated the roundness and femininity of the letters CHLOE.

These dresses were sold out almost immediately as soon as they arrived in boutiques.

Ready-to-"Dance"-wear

Vogue Paris, 1952
Bottom right, a fitted bodice, boat neckline, and a balloon hem.

Gaby had a simple vision for Chloé: offering an elegant and modern wardrobe with relaxed silhouettes in high-quality fabrics and refined details.

She saw them as an antidote to the stiff formality of haute couture, and a new option for women as they increasingly entered the work force.

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In 1957, Gaby presented her first ready-to-wear collection in the Café de Flore, one of the most well-known Parisian cafés in Paris.

Left Bank

Left Bank

Paris is divided by the Seine River. The area north of the river is called the Right Bank and the part that is south of the river is referred to as the Left Bank. Historically, the Right Bank is the bank of power and business, whereas the Left Bank is the bank of artists and intellectuals.


Spring-Summer 1958

Invitation

Cafe de Flore

Brasserie Lipp in Paris 1959-1960

Fashion show

From 1958 onwards, Gaby Aghion named each individual outfit in sequence each season.

Finding numbers impersonal, she switched to the alphabet. Each garment of a collection was given a name starting with the same letter. As examples, all garments from Autumn–Winter 1958 started with A (Angleterre, Adieu…), Spring-Summer 1959 by B (Bonjour, Bêtise…).

This tradition remained until 1986.

Gaby didn’t go it alone for long. At the end of the 50s and early 60s, she enlisted an array of young and talented designers who would go on to become fashion stars: Gérard Pipart, Maxime de La Falaise, Michèle Rosier, Graziella Fontana and Karl Lagerfeld.

These personalities worked alongside each other and blossomed under Gaby Aghion’s artistic direction.

I have a gift for recognising talent in others.


- Gaby Aghion

Gaby left us in September 2014, at the age of 93.

Feisty, fun, and unabashedly feminine, Gaby is the ultimate Chloé woman, remaining Maison's godmother who always inspires us.