
DOMINANT OPTO TECHNOLOGY & The Wolves
VfL Wolfsburg
Created on March 28, 2022
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„We would be delighted to welcome you to our family as Club of Champions partner at VfL Wolfsburg.“
Frank Witter
Frank Witter
- Founded in 1945 and since 1997 an inherent part of the German Bundesliga
- Playing in the Volkswagen Arena with a capacity of 30.000 spectators
- Football in a holistic and successful way – women's and youth teams are as well among the best teams in Germany
German soccer stars such as Alexandra Popp - captain of the German national team - characterize the face of the club as well as international stars
- The VfL Wolfsburg-Fußball GmbH is a 100% subsidiary of Volkswagen
- VfL Wolfsburg and Volkswagen form a strong long- term partnership with ambitious economic and sportive goals
- Largest automobile manufacturer worldwide and parent company of Audi, Seat, Škoda, Bentley, Bugatti, Ducati, Lamborghini and Porsche
- More than 650.000 employees in more than 163 plants and locations worldwide
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NATIONAL & GLOBAL CSR-INITIATIVES
First CSR-department in the German League in order to implement CSR-projects in order to fulfill local and global responsibilities (since 2010)
Focus on four key pillars: Education, Health, Integration and Environment
Own CSR-report for documentation of the club’s sustainable goals and process of achievement (published every two years)
Ranked as No.1 CSR-contributed sports team in Europe by independent research institutions
„Our plan is to live out climate protection authentically at the club and to set league-wide standards. Only by working together can we achieve the transition to a CO2-neutral football business.”
INTERNATIONALIZATION
VISION
PROJECTS
GOALS
- Increase brand awareness and the brand's emotional value in the target markets
- Optimized B2B marketing (sponsorships) through Wolfsburg United and CofC
- Monetization of the VfL fans worldwide in terms of B2C
- Trips abroad of VfL teams / youth development in the target markets
- Expansion of the B2B portfolio
- International communication / international representative international office
- Cooperation with strategic partners
- Building the sales and distribution structure
INTERNATIONALIZATION
International partners
national partners
NETWORKING
- VfL Wolfsburg International Competition matches
- VfL Wolfsburg Bundesliga home matches
- Invitation to CSR events or other B2B events
- Several exhibition matches in the summer and winter
VFL-PARTNERSTATUS
- Eingliederung als Wölfe-Partner als Sponsorenstatus
- Offizieller Wasser-Partner des VfL Wolfsburg
- Nutzung des Gemeinschaftslogos und Claims in der Unternehmenseigenen Kommunikation
- Logodarstellung auf der Homepage des VfL Wolfsburg
HEIMSPIEL DEINES LEBENS
- Heimspiel im AOK Stadion für einen Amateurverein aus der Region
- Vilsa Flaschendeckel Challenge:
- Verein mit den meisten Vilsa-Deckel darf ein Liga-Heimspiel unter Profi-Bedingungen austragen
- Einmaliges Erlebnis mit hohem Vertriebspotential für Vilsa
- Kommuniaktion über die VILSA & VfL-Kanäle
Regionale Bandenwerbung
- Regionale LED-Bandenwerbung auf der 1. LED Bandenreihe am Spielfeldrand à 22 Sekunden
- 240 m LED-Bande ergänzt durch das 18,85 m² LED-Board im Oberrang
- Die Sequenzen werden auf der LED-Bande der 1. Reihe vor Spielanpfiff, in der Halbzeitpause, sowie nach dem Spiel abgespielt - das Oberrangboard läuft auch während der Spielzeit
- 14 Sequenzen über 240m auf der 1. LED Bandenreihe am Spielfeldrand
- 18 Sequenzen auf dem LED-Board im Oberrang über 18,85 m² je 22 Sekunden
- Erweiterbar auf 360° im ganzen Stadion – 100 m zusätzliche LED-Bande vor den Trainerbänken gegenüber der Gegengerade
RACE TO ZERO
- Klimaneutrales Sponsoring
- Naming Right „Klimapartner des VfL Wolfsburg“
- Gemeinschaftsbandenwerbung aller Nachhaltigkeitspartner im AOK Stadion
- Integration auf neuer Landingpage „Race to Zero”: Logoeinbindung und Verlinkung auf Partnerseite
- Individuelle Story inkl. Veröffentlichung auf der neuen Homepage (nach Absprache -> Produktionskosten beim Partner)
- Regelmäßige Race to Zero-Updates über Social Media mind. vier Mal pro Saison
- Ein Networking-Event aller Nachhaltigkeitspartner pro Saison inkl. Know-How-Transfer
- Zwei Business-Seats (in definiertem Race To Zero-Bereich in der Businessebene)
- CO2-Bewertung von zwei Maßnahmen eines Partners durch Fachagentur inkl. Vorstellung auf Homepage
- Gemeinschaftswerbung aller Nachhaltigkeitssponsoren auf Screens im VIP-Bereich
VfL Wolfsburg is Europe's only club to stream a double-production.
- 17 home games per season that will be broadcasted with a national and international TV signal
- Targeting of different markets with different messages at the same time
- More than 30 billion contacts worldwide
- Over 200 international broadcast markets
GLOBAL PRESS- AND INTERVIEWBOARDS
- Logo on all global press-and interview boards (present at all interviews)
- Present on the pitch, at the mixed zone, at the press conferences and much more
Perimeter advertisement
- International LED (9min / 100m)
- National LED (9min / 240m)
Regionale Bandenwerbung
- Regionale LED-Bandenwerbung auf der 1. LED Bandenreihe am Spielfeldrand à 22 Sekunden
- 240 m LED-Bande ergänzt durch das 18,85 m² LED-Board im Oberrang
- Die Sequenzen werden auf der LED-Bande der 1. Reihe vor Spielanpfiff, in der Halbzeitpause, sowie nach dem Spiel abgespielt - das Oberrangboard läuft auch während der Spielzeit
- 14 Sequenzen über 240m auf der 1. LED Bandenreihe am Spielfeldrand
- 18 Sequenzen auf dem LED-Board im Oberrang über 18,85 m² je 22 Sekunden
- Erweiterbar auf 360° im ganzen Stadion – 100 m zusätzliche LED-Bande vor den Trainerbänken gegenüber der Gegengerade
COMPANY BOX
- Your own company box in the Volkswagen Arena
- Best view on the pitch
- Business networking in your own VIP box
- Player visits after the game
- Use your box for corporate events and as incentives for your employees
- Use your own Svolt box as a showroom for your latest innovations
- Logo and image rights (including official player images)
- Composite logo for internal & external communication
- Logo placement on national and international press board
- Joint press release & digital press conference
- Invitation to Wolfsburg United networking events
- Logo presence, reports, content on VfL international homepage
EURO 350,000
- Naming rights „Official Partner” VfL Wolfsburg | „Exclusive partner“ Wolfsburg United
- One visit of the VfL Wolfsburg football school (in Germany and Malaysia) for one week (two coaches / max. 40 kids per day) for CSR events
- Hospitality: 4 seasonal VIP seats in the Volkswagen Arena
- Social media: monthly activations (VfL Chinese Social Media platforms) & one tailor made social media campaign (VfL national or Chinese social media platforms) per season
- International LED (4min // 100m)
- Photo & video shooting with players of VfL Wolfsburg
- Activation for international friendly matches upon availability (Malaysia 2022 ), including match tickets + LED time + PR activation with players + social media campaign + invitation to dinner with the team
- 5 signed jerseys+ 5 signed balls
PREMIUM PARTNERSHIP(EURO 500,000)
• Naming rights „Official Partner” VfL Wolfsburg | „Premium partner“ Wolfsburg United
• Logo and image rights (including official player images)
• Composite logo for internal & external communication
• Logo placement on national and international press board
• One visit of the VfL Wolfsburg football school (in Germany and China) for one weeks (two coaches / max. 40 kids per day) for CSR events
• Hospitality: 6 seasonal VIP seats in the Volkswagen Arena
• Social media: monthly activations (VfL Chinese Social Media platforms) & one tailor made social media campaign (VfL national or Chinese social media platforms) per season
• International LED (4min // 100m) + national LED (4min // 240m)
• Invitation to Wolfsburg United networking events
• Joint press release & digital press conferenceLogo presence, reports, content on VfL national & international homepage
• Photo & video shooting with players of VfL Wolfsburg
• One visit of VfL Wolfsburg legend for an event in target market (if possible due to the corona situation)
• Activation for international friendly matches upon availability (China 2022 ), including match tickets + LED time + PR activation with players + social media campaign + invitation to dinner with the team
• 10 signed jerseys+10 signed balls