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Transcript

Unilever
PRESENTATION

  • 2 september 1929
  • Lever brothers Branch and Margarine Uni Line
  • public limited company
  • Consumer goods
  • London, England
  • Worlwide
  • 52.444 billions € (2021)
  • 149 000 employees (2022)

Alan Jope

how Unilever was formed

1.

the company's SWOT

190 countries around the world

global footprint

1.

puts it in a unique position

brand portfolio

2.

bringing innovative products to market

research and development initiatives

3.

Unilever may consider increasing its presence

Emerging markets

4.

developing its online business

e-commerce

5.

build a strong relationship with customers.

Customer relations

6.

Strenght and opportunities

constantly evolving

Relevance of products

1.

the health crisis

Continuity of supply

2.

online sales accounted for only 9% of Unilever's revenue

Distribution capacity

3.

Volatility can reduce consumer demand

Economic and political volatility

4.

Unilever must always keep a close eye on consumer preferences

Changing consumer preferences

5.

unilever had to write a code of conduct, it is 44 pages long

Government regulation

6.

weaknesses and threats