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Transcript

-> business presentation

Start Up ~ Green Maps

April 2022

advertisement

development process

product brief

unique selling point

thanks

Start-Up

marketing concept

production factors

introduction

ownership

concurrence

structure

1. sustainability

2. lack in my life

3. idea

4. specify idea

5. function, name and USP





development process

• Welcome!

• owner: Mia

• What is Green Maps?

- app for mobile devices

- purpose: sustainable, local and environmentally friendly shopping

- "Green Maps - your local friend"




The Start-Up

digital -> environmental friendly

further development of Google Maps -> Green Maps

cartographical search

easy to use

access to everyone

Unique Selling Point

fits the spirit of time

Competitors

work

- no property necessary

- job in service industry
- if business grows -> rent an apartment (taxes, traffic, rent)
- electricity for technical devices

profit

land and property

production factors

- idea with big potential

- investors etc desirable to push Start-Up
- in future high profit to expect
- many ways possible to start making profit (social media)

- co workers / owners welcome -> business grows

- business doesn't need many workers
(IT, management, marketing)
- skilled people with knowledge


• Limited / Mini GmbH


- one owner at the moment

- small investment in the first place

- after 4 years 25,000€ must be paid

- advantage: limited liability, no private property included

- personal profit depends on initial contribution








ownership

- short clip / movie
- cutout animation
- clear and simple design
- clean background
- szene of two persons
- Person 1 has a problem -> Green Maps is solution by Person 2

=> result: Person 1 tells friends, family etc. ~ publicity





marketing concept

- Green Maps is shopping guide - sustainably fills your basket

- products are "scanned" towards environmental friendly aspects

advertising

product brief

THANK

YOU!

greenmaps@gmail.com