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Transcript

VICTORIA'S SECRET Textured V-shaped shoulder bag - GREY

SOMMARY

THE CREATION OF THE BRAND AND THE HEAD OFFICE


THE PRICE

THE TYPE OF CUSTOMER AND THE COMPETITORS

WHERE THE PRODUCT IS SOLD

01

THE CREATION OF THE BRAND AND THE HEAD OFFICE

  • Created in 1977 by Roy Raymond
  • The place of production is in Ohio, USA
  • But the production takes place in the United States because the brand wants to keep this authenticity and that's why the price is high.

02

THE PRICE

  • The brand offers several product ranges including perfumes and bags
  • the price can vary from 40$ to 3$ for the lowest price
  • The bag is sold for 40€ and on the website 36,87€.

03

THE type of customers AND THECOMPETITORS

  • The target customer group is women with high quality and seductive products
  • The target customers are women between 18 and 40 years old with a wide range of products suitable for all ages and women
  • The main competitors of the brand are Louange and Etam and for the bag Longchamp is the main competitor with Louis Vuitton.

04

WHERE THE PRODUCT IS SOLD

  • Victoria's secret sells its brand mainly in the United States but also exports internationally. It also has a website where you can shop online

to conclude

The brand has different opinions about fashion because many people have denounced that the models called "angles" have experienced a lot of trauma caused by the brand and its persecutions.

Many others consider the brand as the representation of female beauty and consider it as a luxury brand that cannot be ignored.