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Transcript

The growing improtance of fashion tourism :

Fashion Week

index

01

What is fashion tourism?

02

The rise of fashion tourism

07

The top destinations

08

History of fashion week

03

The constituents of fashion tourism

04

How does it work?

05

Is shopping a real tourism motivator?

06

The influence of the fashion industrie

09

Display content and style

10

Guess the brand

What is Fashion Tourism?

A niche segment of the market that mixes creative, cultural and shopping tourism all together. It can be defined as the interaction between trade associations, tourism suppliers and host communities.

THe Rise of Fashion tourism

International cities are increasingly using the cultural industries for the development of tourism and other industries to boost their economic fortune and to position themselves in the global market. There is often no need for cities to specialize in any new activity but rather to diversify their economy and it is in this context that fashion tourism has been adopted and promoted in cities such as Antwerp, London and Tokyo.

The modern tourist is no longer only attracted by the sands and seas of the typical tourism packages.

Harsh S., May 2018

The Constituents of

Fashion Tourism

How does it work?

Constant Marketing

Big Events

Iconic Brands

It's less about “the chic” of buying from the point of origin and more about the economic interest of each individual

Every passing year it seems like shopping cities are making it to the top preferred holiday destinations.

Influence and Motivation

Is shopping a real tourism motivator?

How much influence does the fashion industry have on tourism?

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New York City, USA

Paris, France

Milan, Italy

The Top Destinations

History of fashion week

One of history's first signs of a fashion week, or seasonal collection, can be traced back to fashion designer Charles Frederick Worth. The concept of fashion week began in Paris, when marketers used to hire women to wear couture items in public places, from racetracks to beauty salons.

There are primarily two kinds of shows, those of womenswear and menswear. There are also shows particular to each location. For example, most haute couture shows are held in Paris, while most business and sales oriented shows and some haute couture shows take place in New York

Display content and style

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Yves Saint laurent

Gucci

Chanel

Louis vuitton

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