BENTLEY
thibautdesrosiers10
Created on March 21, 2022
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Transcript
DESROSIERS Thibaut
TSTMG1
Lycée Jean-Monnet
Bentley
Contents
- Presentation
- Characterisation
- SWOT
- News
Presentation
Bentley :
- British, luxury and racing cars - Cheshire, England
- Walter Owen Bentley on 1919
- German Volkswagen Group.
https://fr.wikipedia.org/wiki/Bentley_Motors
- Private organisation
- Public limited company
- Primary sector
- Scope : international
- Large company : 3600 employees
Characterization
- Resources : Human : Employees
Material : factory
Immaterial : brand image
Technological : Software
Immaterial : brand image
Technological : Software
- Turnover : 1 billion €
https://fr.wikipedia.org/wiki/Bentley_Motors
SWOT
- Long Waiting
- Not environmentally friendly
Weaknesses
Strenghts
Opportunities
Threats
- Brand value
- Technology and R&D
- Become more Environmental friendly
- Promotion
- Increasing Fuel Prices
- Competition
https://www.marketing91.com/swot-analysis-bentley/
https://www.bentleymedia.com/en/news
News
- Major sustainable investment
- Battery-powered Electric Vehicles
- BEVs key to Bentley’s ground-breaking Beyond100 plans
- Bentley is a luxury benchmark
- Go-to-zero approach, reduce environmental impact
- Fully electric and carbon neutral
Thanks for listening to me !