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Transcript

DESROSIERS Thibaut

TSTMG1
Lycée Jean-Monnet

Bentley

Contents

  • Presentation

  • Characterisation

  • SWOT

  • News

Presentation

Bentley :

- British, luxury and racing cars - Cheshire, England
- Walter Owen Bentley on 1919
- German Volkswagen Group.

https://fr.wikipedia.org/wiki/Bentley_Motors

  • Private organisation
  • Public limited company
  • Primary sector
  • Scope : international
  • Large company : 3600 employees


Characterization

  • Resources : Human : Employees
Financial : Turnover

Material : factory
Immaterial : brand image
Technological : Software

  • Turnover : 1 billion €

https://fr.wikipedia.org/wiki/Bentley_Motors

SWOT

- Long Waiting
- Not environmentally friendly

Weaknesses

Strenghts

Opportunities

Threats

- Brand value

- Technology and R&D

- Become more Environmental friendly
- Promotion

- Increasing Fuel Prices
- Competition

https://www.marketing91.com/swot-analysis-bentley/

https://www.bentleymedia.com/en/news

News

  • Major sustainable investment

  • Battery-powered Electric Vehicles

  • BEVs key to Bentley’s ground-breaking Beyond100 plans

  • Bentley is a luxury benchmark

  • Go-to-zero approach, reduce environmental impact

  • Fully electric and carbon neutral

Thanks for listening to me !