INFOGRAPHIC PRESENTATION
thomas.moreau
Created on March 15, 2022
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Transcript
PRESENTATION
By -> Thomas moreau-bouty
outline
1. characterisation
2. SWot : Strengths & Weaknesses
3. pestel : Opportunities & Threats
05
characterisation:
- CCO = Adam Silve
- Purpose = Not for profit, offers services
- Sector of activity = National
- Legal statue = Association
- Human Resources = 400 players, 30 coaches
- Financial Resources = 6 billion $
- Materials resources = Stadium, bus, basketball equipment per franchise
- Intangible resources = advertisements, live match on TV,
SWOT
Strengths
Weaknesses
- First basketball association in the world
- The league has been perennial since its creation in 1946
- One of the richest sports leagues in the world
- NBA players have one of the highest salaries in global sport
- The presence of legends of the game such as Michael Jordan, Kobe Bryant
- Huge fan following in the USA
- Distribution and marketing of the products in the world
- Most of the European and Asian market is yet to be tapped
- Competition from several other sports leagues
swot / pestel
Opportunities
Threats
Political Factor :
tap into the global fan base by hosting exhibition matches outside the U.S.
Technological Factor :
Mobile application where there are the results, the statistics of the matchesEconomic Factor :
fluctuating currency values and epidemics can affect its business activities
Legal Factor :
It must comply with the regulations developed by FIBA and react to any changes.Environmental Factor :
The association pollutes a lot with all the transport, the televisionSocial Factor :
It brings together all types of people and cultures