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Transcript

SUMMARY

2. The strategic diagnosis (SWOT)


3. Key question

1. Company characteristics


COmpany Characteristcs

British Airways is the national airline of the United Kingdom. It provides domestic and international flights.

SWOT

Weakness

Strength

  • British Airways have 93% positive opinion
  • In 2018 British Airways made more than 1 billion dollars

  • Airline pilots manifest due to poor negotiation
  • May 27, 2017 computer failure

  • We had several accidents in this company
  • The company was hacked

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