Want to make creations as awesome as this one?


Stereotyped AD presentation

  • in the foreground we can see a black man who washes his hands in a sink which is on the left
  • at the bottom of the image we see the soap box
  • at the top left we see a slogan that says that the soap whitens it

Ad description

-The strategy implemented is to show that the soap cleans all the dirt from or the brand name dirtoff. Even black skin color.

-There is a racist aspect because they make black people look like dirty people.
-The white shirt was chosen to increase the contrast between the color of the yellow font and the brown color of the gentleman who is used to attract the eye.
-Advertising targets everyone (man; women...)

What strategy are implemented and what are the targets they seek to achieve