AD présentation
Hamdi
Created on March 7, 2022
More creations to inspire you
VALENTINE'S DAY PRESENTATION
Presentation
HUMAN RIGHTS
Presentation
LIBRARIES LIBRARIANS
Presentation
IAU@HLPF2019
Presentation
SPRING IN THE FOREST 2
Presentation
EXPLLORING SPACE
Presentation
FOOD 1
Presentation
Transcript
Stereotyped AD presentation
- in the foreground we can see a black man who washes his hands in a sink which is on the left
- at the bottom of the image we see the soap box
- at the top left we see a slogan that says that the soap whitens it
Ad description
-The strategy implemented is to show that the soap cleans all the dirt from or the brand name dirtoff. Even black skin color.
-There is a racist aspect because they make black people look like dirty people.
-The white shirt was chosen to increase the contrast between the color of the yellow font and the brown color of the gentleman who is used to attract the eye.
-Advertising targets everyone (man; women...)
What strategy are implemented and what are the targets they seek to achieve
Thanks!