Created on March 7, 2022
Stereotyped AD presentation
- in the foreground we can see a black man who washes his hands in a sink which is on the left
- at the bottom of the image we see the soap box
- at the top left we see a slogan that says that the soap whitens it
-The strategy implemented is to show that the soap cleans all the dirt from or the brand name dirtoff. Even black skin color.
What strategy are implemented and what are the targets they seek to achieve