INFOGRAPHIC PRESENTATION

The profit

Car cash

summary

1. concept presentation

2. company background

3. Company situation

4. Marcus diagnosis

5. Marcus intervention

6. Company after intervention

$

7. our opinion about marcus strategy

The concept

Marcus lemonis

• The Profit
• Help struggling companies

Camping world

The Company Background

background

Creation of car cash

By Bruce BARON DREAMT

1977

2006

Bruce passed away

Andrew and John became managers

The recession

Brothers needed some help

2007

The Company Situation

Car Cash

situation

• The rent : 30 000$ per month
• Debt and counting : 200 000$
• Sales down

negative aspects

positive aspects

vs

70%

Financially

Financially

Other problems

• The brother relationship

Etablishment

2006

The diagnosis of marcus

• A slim margin

• A wrong approch with customers

• Make extra money

• The bad apparence of the building

Diagnosis

Solutions

his demand

• Getting ride of the wholesalers

• Redesign the place

• Change the sales process

• Opening more locations and signing more licensees

• Giving 300 000 $

• 7,5% of the interest rate

The marcus intervention

marcus

intervention

Difficulty to get ride of the wholesaler

Difficulty recording the advert

Changes in staff clothing and equipment

Use a coach to record the advert

Improve communication between the two brothers

Decision-making between the two brothers was not collective

problems

solutions

vs

The company after marcus intervention

data

New licensees

More locations

Transactions up

In profit

our strategy

How we would have done

no ultimatums

• Ask the wholesalers to stop helping us

• Host an auto show

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1

Thanks