INFOGRAPHIC PRESENTATION
Laurie Boudier
Created on March 6, 2022
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Transcript
The profit
Car cash
summary
1. concept presentation
2. company background
3. Company situation
4. Marcus diagnosis
5. Marcus intervention
6. Company after intervention
$
7. our opinion about marcus strategy
The concept
Marcus lemonis
- The Profit
- Help struggling companies
Camping world
The Company Background
background
Creation of car cash
By Bruce BARON DREAMT
1977
2006
Bruce passed away
Andrew and John became managers
The recession
Brothers needed some help
2007
The Company Situation
Car Cash
situation
- The rent : 30 000$ per month
- Debt and counting : 200 000$
- Sales down
negative aspects
- Perfect location
- 4500 square meters
positive aspects
vs
70%
Financially
Financially
Other problems
- The brother relationship
Etablishment
2006
- Generated 13 million dollars
The diagnosis of marcus
- A slim margin
- A wrong approch with customers
- Make extra money
- The bad apparence of the building
Diagnosis
Solutions
his demand
- Getting ride of the wholesalers
- Redesign the place
- Change the sales process
- Opening more locations and signing more licensees
- Giving 300 000 $
- 7,5% of the interest rate
The marcus intervention
marcus
intervention
Difficulty to get ride of the wholesaler
Difficulty recording the advert
Changes in staff clothing and equipment
Use a coach to record the advert
Improve communication between the two brothers
Decision-making between the two brothers was not collective
problems
solutions
vs
The company after marcus intervention
data
New licensees
More locations
Transactions up
In profit
our strategy
How we would have done
no ultimatums
- Ask the wholesalers to stop helping us
- Host an auto show
2
1
Thanks