L'Oréal & Netflix

Information Systems within Organizations

L'OREAL & NETFLIX

07/03/2022

03. use by L'Oreal

06. conclusion

05. common points

07. Thanks

01. presentation

02. goal for company

04. use by netflix

• created in 1997
• arrival in France: sept 2014
• subscription-based streaming service

• created in 1909, Paris
• 130 countries, 27 brands, 68 000 employees
• leader in cosmetic industry

WHY IS IT ESSENTIAL FOR MARKETING ?

• use of data to target a certain audience/ consumers
• data= factual information used as a basis, it can be transmissed or processed: bridge between human & computer
• social media: strategic impact, direct contact

Specific

How the company collect data & use social media? In which purpose?

• 50M pieces of data per day: TALEND
• consumers needs = innovation
• "FIT culture" app for employees

+ info

+ info

a program to collect data for companies

how to developp advocacy & engagement within an organization?

04.netflix & social media - data

how netflix collects data and use social media ?

• The 30-day trial: marketing technique "foot-in-the-door"

• powerful algorithm: the case of miniature

• key strenght= communication through social media

what is the link beteen the 2 companies marketing strategies?

• Top 10 most added value in 1 year companies

• both leaders in their market

• active listening of the consumer needs

• innovation thanks to data anylisis

• stong presence on social media

+ info

Población y muestra

Son las proposición que van a ser confirmadas o rechazadas mediante el método de investigación. Se redactan como enunciados que expresan afirmaciones o negaciones sobre la realidad. Deben formular con precisión las relaciones que se establecen entre las variables del fenómeno estudiado.

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Thanks for you attention

Any question?