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Transcript

42 rue de Siam, 29200 BREST

Replay

Students : Kerliou Léa, Gouget Noémi

Index

1 - Short presentation

2 - Marketing strategie

3 - The impact for Replay

4 - Conclusion

Social Media Marketing Campaign

1.
presentation

Italian chain of shops

Located around the world

- clothing
- shoes
- accesories

  • Camille & Pierre-Yves
    • knowledges
    • skills
  • 2 employees
    • Hugo
    • Jade
  • Sucess their project

Shop of Brest

September 2021

+ info

Justificación del estudio

Aquí debes resaltar la oportunidad del tema elegido para tu trabajo y los motivos por los que decidiste investigar esta temática.

  • ¿Qué aporta? ¿Qué problema resuelve?
  • ¿Por qué es importante realizar la investigación?
  • ¿Permite el trabajo construir o validar teorías y/o técnicas de investigación?
  • ¿Aporta un nuevo enfoque de utilidad para otros académicos?
  • ¿Aclara las causas y consecuencias de un fenómeno de interés?
  • ¿Es útil para la Administración Pública y/o empresas?


Marketing strategy

0.1 The objectives

0.2 The analysis

0.3 The partnerships

0.4 The raffle draw

The steps of REPLAY's Social Media Marketing Campaign

0.5 The content

0.6 The limits

01. the objectives

You have to

  • collect informations ( age, gender...)
  • offer unforgettable an customer experience

Effect

  • can help you to boost your reputation
  • increase the engagement of your customers in the social media
  • can boost your sales and help you to have more viewers

02. The analysis

Instagram

The analysis :

  • a list of the type of product
  • the competitors
  • communication channel

Instagram's opportunities :
  • to promote the brand
  • to expand sales
  • to create a digital exposure


+ info

Marco teórico

Muestra el desarrollo del trabajo, diferenciando los distintos epígrafes. Recuerda que en una presentación el tiempo es limitado y que los miembros del tribunal ya han tenido ocasión de leerlo, Intenta realizar un esfuerzo de síntesis con las partes más importante, para ello, puedes realizar un esquema propio donde aparezcan los componentes clave.

03.

The partnership

Lena Duval

  • 26 years old
  • Lives in Brest
  • 15 thousand followers in Instagram
  • Has been partnering for more than 5 years

04.
The raffle draw

Competition on Instagram

To participate :

  • write your pseudo
  • post on story the raffle draw


+ Editorial calendar

04.
the content

You have to

Post stories 3 times per week who show :

  • Some products
  • Different clothes
  • New things you received in the market


Important :

Try to create a visual lifestyle

06.
The limits

Development on the long-term

3.

The impact for Replay

Financial / Human

The impacts :

  • That can permite you to increase your sales
  • Increase in sales volume in B&B and B&C
  • To reach a new audience
  • To boost trafic on the web site and in the shop

06.
Methodology

  • People can be scared
  • They can think it’s a fake play that are proposed to us.
  • Someone can tell to your customers that you and raise money for them

You have to pay attention for some things

4
Conclusion

Marketing campaign on Instagram

The objectives


The analysis

The partership

The raffle draw

The content

The limits

4
Conclusion

Marketing campaign on Instagram

The objectives


The analysis

The partership

The raffle draw

The content

The limits

Thanks for you attention

Any question?

REPLAY