Want to make creations as awesome as this one?

Transcript

Naïs PIRON

Date

01. Summary

02. Presentation

04. Activities

05. Ressources

06. Main objectives

Summary

03. Main purpose

.01

  • English private company created in 1856

  • world company specializing in the tertiary sector

Presentation

Burberry was fonded by Thomas Burberry
Currently, Jonathan Akeroyd is the CEO.

.02

Main purpose

.03

Burberry's main objective is to satisfy their customers through :

  • their products,
  • their communication
  • the experience it offers.

Activities

.04

Originally :

  • a british tailor
  • luxury clothing for a wealthy and demanding clientele

Currently:

  • specialize in women's and children's fashion, in accessories, bags and in a perfume line

.05

In 2021, Burberry possessed 214 stores, 145 concessions, 56 outlets and 44 franchise stores in the world.

Ressources

In 2021, around 10,000 people worked for Burberry

  • Human :

  • Material :

  • Financial :

In 2020, Burberry generated a global turnover of approximately 2.7 billion pounds sterling

Main objectives

.06

  • Burberry hopes to make a profit 19% higher than the previous year

  • make more effort on carbon neutrality

  • and therefore to have an impact on many people

Any questions?

Thanks for your attention