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Transcript

advertising

Presentation

start

Question

How does advertising influence consumers and help to defend a cause ?

The history of Advertising

  • Billboards on roadsides
  • Neon lights / electronic billboards
  • Radio Ads
  • Commercial breaks on TV
  • Web Ads

Strategies to sell a product

It make people want to buy thanks to...
- Colors
- Atmosphere
- Place of the product
- Slogan

Advantages / disadvantages

Advantages / disadvantages of Advertising

Humour to fight against stereotypes

Eli Rezkallah
Humoristic remake of an old vaccum-cleaner ad (1950)
= technique of gender switch

How to stand up for a cause ?

- Disturbing pictures
- Stand up against pollution and for marine biodiversity

THANKS!