Commercials presentation

Commercials

Index

Role of adverts+quote

Confrontation

Groups of advertised products

Persuasive ads + examples

Offensive ads

Production strategies

Different commercials

COMPARISON

Influence

Summery

Sources

THANKS

The role adverts play in our lives

-Advertising: paid promotion

-> uses strategy + messaging about benefits of a product or service -> influence target audience's attitude and/or behaviors

-Advertisements play prominent role in shaping opinions about everything from products - politics

+ info

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Advertising plays the same role in your media diet that vegetables play in your regular diet; most of us would prefer to skip that course and go straight to dessert. But, just like veggies, advertising plays an important role in sustaining a body; in this case, a diverse body of content.

-a Forbesarticle (2012)

Confrontation with adverts

-Bus Billboard

-Billboard

-TV adverts

-YouTube adverts

-social media: Instagram, Facebook

-magazines

-newspaper

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+ info

Pioneering

-refers to launch campaign of a new product category as opposed to marketing of a single product within a developed marketplace

-purpose: inform consumers of arrival of entirely new concept

Competitive

-differentiate from competitors

-puts two brands side by side

->show consumers the difference

-goal: influence demand for a specific brand

Comparative

-brands advertise their offerings

-comparing with competitors

->making theirs look better

-compares two or more competing brands on one or more specific attributes, be it directly or indirectly

Special Groups Of Advertised Products

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Persuasive adverts

-Persuasive ads: advertisements designed to elicit desired action >usually purchasing product. they aim ->convince potential customers buy featured product

- powerful technique

+ info

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Crave App: Save Money

-follow some one for a whole week

-getting discounts on meals

Why it works?

-app shows you exactly how to use it

-shows you how much money you saved

->simple+effective appeal

+ info

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-commercial was part of Heinz's ad campaign in the UK

-company attempted to get ketchup as popular as it is in the US

Why it works?

-effect: feeling of watching a movie clip

-convinces that all "posh" sauces are nothing without his backpack-based Heinz

Heinz: Ed Sheeran

Nescafé

-girl late for job interview

-bumps into mascot ->Nescafé cans coincidentally land in her basket

-as she hurries to her job interview

->hands cans out

Why it works?

-animation good quality

-story makes it interesting

-drinks seem refreshing

+ info

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-Dr. Stone anime promotes Snickers with animated commercial

-protagonist Senku is shown using Snickers bar to free Japanese comedian Kusanagi from stone

Why it works?

-short

-specificially aiming at anime fans

->no storyline needed

Snickers X Dr. Stone

-culturally intensive ads can damage a brand

-35% consumers will not buy the product

Detergent commercial

-black man -> fair-skinned Asian after being stuffed into Laundry machine

Offensive adverts

It's crucial to keep your audience and the cultural environment in mind.

+ info

Cost Rationalization

- business priorities cost-cutting by taking various steps

> production on a large scale

Product Differentiation

-Companies take different route on quality, pricing, pre-sales services, advertising and appearances -> look different

Pricing

- rules of the economy: if price goes up -> demand goes down

Types of Production Strategies

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+ info

Quality

-Companies smartly invest in innovative + modern technologies and keep competitors at bay

Delivery

-Organizations elaborate on creating robust delivery network from manufacturing site -> end consumers

Environment-friendly

-Environment: vital role in our live >making companies target us through eco-friendly or green products

Types of Production Strategies

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Examples of different commercials

USA

Great Britain

Germany

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+ info

Great Britain

-much more sarcasm, irony and surrealism

-product secondary to storyline

-it's featured sometimes not even mentioned

-subtly suggest a lifestyle to their demographic

->creating a window that reflects their aspirations

USA

-use more aggressive techniques of getting the message across in order to be noticed

-the "Buy Now!" Approach

-focus on features and benefits

-encourage (pressure) the costumer to buy the product

-spokesperson enforcing the brand

Germany

-create a short story to show the use of the product

-product featured+mentioned

-at the end: explicit mentioning of the product

->extra advertisement

Comparing different commercials

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Which adverts do actually influence us?

-kids influence their parents' decisions

-companies can collect from kids under 13

->gain insights into their behavior and preferences

Impact adverts have on kids

+ info

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+ info

Adverts make us feel that we are not good enough as we are.

Adverts make us think that everything we need is for sale.

Adverts make us associate happiness with consumerism.

Influence adverts have on us

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What role do advertisements play in our lives?

-play a major role

-watch adverts, discuss them and judge people according to the brand product they use

-whenever we see cricket heroes, film stars advertising different products->feel tempted to buy products

-tell us:

> how we should live our lives

>what we should aspire+dream for

>what it means to be smart, successful+beautiful

->significant role in our lives

->cannot think of life without adverts

+ info

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https://smallbusiness.chron.com/pioneering-advertising-14364.html

https://www.wordstream.com/blog/ws/2019/08/13/persuasive-ads

https://www.qualitylogoproducts.com/blog/12-offensive-advertisements/

https://images.app.goo.gl/mxJfzGSRpoCxESND8

https://images.app.goo.gl/a1yjU8PswSterzkd7

https://images.app.goo.gl/kedyM45cPCL5SRJ37

https://thestrategystory.com/2021/09/03/nescafe-marketing-strategy-plan-mix/

https://www.thesisbusiness.com/production-strategies.html#Importance_of_Production_Strategies

https://images.app.goo.gl/fHwGTYFnRcGp6YuZ6

https://images.app.goo.gl/kr9wmpYi1HWQboHv6

https://www.mbaskool.com/marketing-mix/products/17577-snickers.html

https://images.app.goo.gl/rntkshR4AgGBBPYp9

https://www.toppr.com/ask/en-af/question/whatroledoadvertisement-play-in-our-lives/

https://images.app.goo.gl/5NKkuhst7LPECNw99

https://ohiostate.pressbooks.pub/stratcommwriting/chapter/role-of-advertising-in-society/#:~:text=Advertising%20is%20the%20paid%20promotion,audience's%20attitudes%20and%2For%20behaviors.&text=Although%20many%20consumers%20find%20them,everything%20from%20products%20to%20politics.

https://images.app.goo.gl/ZhGF1CLbbY6TGF2A8

https://amockup.com/free-bus-stop-poster-mockup-psd/

https://images.app.goo.gl/NrpvuBguUpqBK7666

https://images.app.goo.gl/63hXn6yrN9iZNUQL9

https://images.app.goo.gl/XSwsGjipPp4EDJRn6

https://images.app.goo.gl/eFr6fosFCWCzitVdA

https://images.app.goo.gl/RL5xovtgiVcQ5pFZ8

https://images.app.goo.gl/DQGi56EFpZqyoh7P9

https://smallbusiness.chron.com/pioneering-advertising-14364.html

https://study.com/academy/lesson/competitive-advertising-definition-examples-analysis.html

https://study.com/academy/lesson/types-of-advertising-institutional-and-product-advertising.html

https://courses.lumenlearning.com/boundless-marketing/chapter/types-of-advertising/#:~:text=Comparative%20Advertising-,Comparative%20advertising%20compares%20two%20or%20more%20competing%20brands%20on%20one,MacArthur%20and%20Cuneo%2C%202007).

https://images.app.goo.gl/LgehyXetJfnNVUfC9

https://study.com/academy/lesson/types-of-advertising-institutional-and-product-advertising.html

https://www.google.com/imgres?imgurl=https%3A%2F%2Fstudy.com%2Fcimages%2Fvideopreview%2Fvideopreview-full%2F7d6av6ifxz.jpg&imgrefurl=https%3A%2F%2Fstudy.com%2Facademy%2Flesson%2Fpioneering-advertising-examples-lesson-quiz.html&tbnid=afUKFzhQuUXj9M&vet=1&docid=MSo7L2lV_2GdMM&w=715&h=402&hl=en_GB&source=sh%2Fx%2Fim

https://images.app.goo.gl/eBTVWkSe3yXw44Rf6

https://images.app.goo.gl/EHrfWQoS7KjDwymc9

https://images.app.goo.gl/kdGWvMahqSFkCTSz9

https://images.app.goo.gl/NfqR5hgdbGQb1Swq9

https://images.app.goo.gl/ENJo2g5AAzLjCWLu7

https://youtu.be/hDbeBqYZtUA

https://www.google.com/imgres?imgurl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FdII-yd7p1as%2Fmaxresdefault.jpg&imgrefurl=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DdII-yd7p1as&tbnid=ZEp0ZhvRbppkZM&vet=1&docid=GelC8weybIAxKM&w=1280&h=720&hl=en_GB&source=sh%2Fx%2Fim

https://youtu.be/G-T8ZiOmhC0

https://youtu.be/yGLoSuQe8xU

https://youtu.be/OJ12GwU2KRU

https://youtu.be/JgSv1SKCteQ

https://youtu.be/B72y_OByf_4

https://youtu.be/n2DIJrJE4hE

https://youtu.be/j-0Ikyxze00

Sources

THANKS!

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