“When you buy into fast fashion, no matter how many times you wash your clothes they will never be truly clean. They’re stained by the blood of those who made them, and the footprint it leaves on this planet.”
Laura Francois
OUR TEAM - 3 sustainable management students
THE FOUNDER OF REVETS
Vivienne Ketelaar, 23
Emily Matuschek,
24
Name Surname
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Feyza Görgülü,
24
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REVETS
"beyond product"
OUR WAREHOUSE WITH OUR HIGH-QUALITY MACHINES IS LOCATED IN DUISBURG, THE CITY WITH THE LARGEST INLANDPORT IN EUROPE
INDEX
01 Fast Fashion
-What is Fast Fashion and why is it widespread?
02 Reasons to Change
-Problems and future Threats
03 Our Product
04 Manufacturing
05 Finances and Target Group
06 Trends
-What are the trends and how do we adapt to them?
07 Marketing
-Sale and Advertising
08 The Future of our Start-Up
09 Thank You!
Fast Fashion
01
With fast fashion, consumers can now buy trendy clothing at an affordable price, shopping for clothing is now entertaining, not a necessary event
about a third of the world's jobs are related to the fast fashion industry -
far more than the automotive industry, therefore fast fashion creates jobs
the textile industry is to be seen as an economic mainstay in especially asian
countries
Demand for clothing has increased tremendously in the past few years
Fast Fashion is the mass production of clothes that represent the latest trends at high speed and low costs to maximise profits
Definition
social and ecological problems that comes with the fast fashion industry
there are REASONS TO CHANGE
But..
02
SOCIETY ECOLOGY ECONOMY
- GSI estimates that 45.8 million of people are living in modern slavery - many in the supply chain of clothing brands and retailers
- the production of the garments is mostly outsourced to other countries, -> minimum wage is low
- low prices in the fast fashion industry makes the cosumer forget 'to think before buying'
- one of the most polluting
industries in the world
- responsible for 10% of the annual
global carbon emissions
- in 2015: 79 billion cubic metres of water is used - globally 80-90% of the waste water is returned to the environment untreated
- if the industry does not change, it water consumption will go up by 50% and its CO2 emissions by 60%
- cheap clothing for consumers due to cheap production
- it is predicted to reach 1,652.73 billion dollars by 2023.
zara
primark
abused and mistreated workers in developing countries
not always good quality
H&M
one of the biggest retailers in the world
The brand releases an incredible 24 trend-led collections every year, 500 designs a week - even more waste that ends up in landfill
57%
43%
revelations of illegal labour practices and poor working conditions,
very cheap clothing
our product
...and how it differs from others..
We want to produce clothing fairly.
The environment and our employees are very important to us
That's why we created a brand that represents all of our values
We don't outsource, but produce everything in our area so that we have to send back and forth as little as possible
We want to recycle your old clothes and transform them into fair trendy fashion
03
100% recycled fabric
external printing
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Manufacturing
we have multiple clothing
containers set up
we collect the donated clothes
we inspect them for their usability
we restore fibers
we sew them into new pieces of clothing, double layer method
we send them to Roka
the screen printing method
they pack them in paper and send the clothes to the costumers
04
Róka - fair clothing
the manufacturer
a one-woman company
everything is hand-made
each piece of clothing is unique
no mass production
only uses vegan, sustainable and fairly produced fabric
„PETA – Approved Vegan“ Logo
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DPD
the package delivery service
100% climate neutral
support multiple climate protection projects
they plan to reduce CO2-emissions by 30% by 2025
they obtain certified green electricity from renewable energy sources
they offer customers a free CO2 calculation
+info
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finances and target group
EXAMPLE: BASIC LOGO T- SHIRT
production: 10 euros per piece
delivery: 4,39 euros for a small package
4,99 euros for a medium-sized package
9,90 euros for a big package
around 15 euros per piece
"Why are the products not as expensive as you would expect from sustainable fashion?"
- less transportation, since all participants of the manufactoring are located in Europe
- less expensive advertising but more social media presence
-few workers
What is our target group?
We want to focus on teenagers, because they tend to buy more lower price clothing since they are on lower budget
but they also aim to keep up with the trends
but: cheaper clothes are usually not being produced in good conditions
-> we will offer them all
trendy, affordable, sustainable, quality
(2) What is our biggest goal ?7
- reduce fast fashion and give our costumers a good feeling about buying new clothing.
(3) How do we define success ?
if we:
- are able to project our values onto people
- can make a difference in people´s minds about fast fashion
- manage to get fewer people to buy fast fashion
05
TRENDS
... and how we adapt to them
We are going to keep up with the trends
>>> they can and will change very fast: we have a team of designers, that works foresighted on the upcoming trends so we will be prepared
we want to focus on the baggy style for now, because this has been a trend for decades and everyone can wear it. No matter what gender, what age or size, baggy shirts or pants can always be combined nicely - what we will probably always adjust to are basic pieces
06
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MaRKETING
Sale
How do we plan on introducing our brand to the market ?
07
Goal: build a growing base of costumers
to archieve this: we must continuously and consistently communicate our brand identity and values in a meaningful and engaging way
We want to build a connection with our costumers and need a clear recognition value
we offer the possibility to shop in our online shop:
www.revets.com
We are also present in traditional stores, such as Peek and Cloppenburg, Urban Outfitters and Topshop to bring sustainability within reach
From a goods value of 50 € we ship free of charge
Everyone wants discounts when you are shopping
offering free shipments above a certain value of goods will convince our costumers of ordering a specific total + it will avoid a customer ordering several smaller items in a row, otherwise he would have to bear the shipping
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MaRKETING
Advertising
07
we want to cooperate with influencing people.
--> we want to work with momentousness people, who suit our brand but we do not want to appear implausible and work with influencers who for example work with contradictory brands to ours
We will concenrate on Instagram and Tiktok, because Tiktok ist the most used and popular App by teenagers
A typical video lasts ca. 3 to 10 seconds, which means that we could this time trying to convince the viewers of our brand
advantages: our target group is reached
THE FUTURE OF OUR START-UP
Revets in 5 years...
08
as soon as we generate more financial capital, we want to move on to landfills from where we want to import recyclable clothes and recycle them using the same process as now
we would also like to open own stores, ours should be between the fast fashion shops, so that every buyer always has a choice
Even if they don't choose us, we want them to think before they buy which will be encouraged by opening the stores next to the fast fashion store
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THANK YOU!
If you have any questions about our start-up, please do not hesitate to ask
