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Transcript

Muse : Pharell Williams

shoes

bag

clothing

accessories

adidas

ADIDAS

PERFUNCTORY

1. Characterization

2. Strenghts and weaknesses


3. PESTEL

4. Muse

5. Targeting

6. Positioning

7. Operational marketing


Characterization

  • Company corporate name : Adidas

  • Type of business : Private compagny

  • Legal status : Public company

  • Head office : Germans

  • Scope of action : International

  • Resources :
°Material : premises; offices
°Financial : contributions and subsidies
°Humans : employees

°Immateriel : Website

Strenghts and weaknesses

  • Competitive price

  • Supported by strong personality

  • Humanitarian work

  • Strong online presence

  • Structure of hugh costs

  • Limited range of producs

  • Nike in advance

  • Lack of success

PESTEL

P -> Commercial and production implementation

T -> Differentiation factor

E -> Benefit

S -> Sport activity for vulnerable people

E -> Recycling and waste found

L -> Representative of the European Commission

Muse

Composer, author, performer

Born on April 5, 1973

Collaboration with Adidas in 2014

Made several collaborations with Adidas

Targeting

Turns to a Female clientele

  • Practicing sport
  • Global presence
  • Owns subsidiaries and salaried jobs

Positioning

  • Second place in the sports market

Operational marketing

Price and product

Sole

Laces

Two bands

Name of the muse

Operational marketing

Distribution and communication

Producer -> e-commerce -> consumers
Producer -> retailer -> consumers
Producer -> Purchasing center of purchase -> retailer -> consumers

Thank you for your attention